Nearly half of charities are only receiving 20% of their donations online. By comparison, only one in five SMEs get the same percentage of their payments online. One in three actually get all their…
One of the big problems with digital marketing as a discipline is its relative newness. It’s been around a few years, but nowhere near as long as communications, fundraising or finance. Disciplines like those…
If you run a Google Grants account, you’ll be loving all the free traffic it brings you. But sometimes, the limitations are just too, well, limiting. To get around them, most big charities run…
You can barely put your head out your front door at the moment without a passerby shouting something about how digital transformation is the hottest new trend. Everywhere we turn, it’s the big thing…
Digital can be a lonely old job. More often than not, the main digital person at a charity is in a small team. Or the only ‘digital’ person in the whole place. That means…
Ever been in a meeting where your organisation’s digital presence is being discussed? Has an attendee (let’s call him John) ever smiled and said “I don’t get all this tech stuff” or “I’m a…
Four things holding back online fundraising