YouTube Ads for Charities

YouTube Ads offer a powerful way to expand your charity’s reach, build brand awareness, and connect with new supporters.

We manage YouTube ad campaigns through your Google Ads account as part of our comprehensive Google Ads retainers.

With YouTube ads, you can bring case studies to life, build brand recognition, and raise money for your charity.

YouTube Ad formats

YouTube offers a range of ad formats that help charities engage viewers, build awareness, and drive support.

Each format has its own strengths, allowing you to reach audiences at different points in their viewing experience.

Skippable in-stream ads: Ads that viewers can skip after 5 seconds, ideal for telling impactful stories or introducing your mission. These are useful for building awareness, giving viewers control to engage if they’re interested.
Non-skippable in-stream ads: 15–20 second ads that viewers must watch before their video. These work well for delivering a concise, powerful message or call to action, especially for time-sensitive appeals.
In-feed video ads: Promoted videos appearing in YouTube search results and watch pages are great for audiences already exploring related topics. This format is effective for educational content, testimonials, or mission-focused stories.
Bumper ads: Short, unskippable 6-second ads designed to make a memorable impression. They’re perfect for reinforcing brand recognition with a brief message or visual reminder, keeping your cause top-of-mind.
Outstream ads: Mobile-only ads appearing on partner websites and apps beyond YouTube. These effectively reach younger, mobile-first audiences and can drive engagement outside traditional YouTube spaces.
Masthead ads: High-visibility ads are displayed prominently on the YouTube homepage, which is ideal for high-impact campaigns that need to reach a large audience quickly, such as urgent appeals or special events.

How your YouTube Ads campaign will work

We handle everything from setup to reporting of YouTube Ads so your campaign runs smoothly and delivers results.

1. Start a YouTube channel

If you already have a YouTube channel, we’ll make sure it’s set up to attract and engage viewers interested in your cause. If not, we’ll create one for you, with custom branding highlighting your mission and message.

2. Create a video ad

We’ll guide you in developing video ads that resonate deeply with potential supporters, using either existing footage that tells your story or new content created to bring your charity to life.

3. Set up your YouTube ad campaign

From configuring budgets to selecting precise audience targets, we manage every detail in the Google Ads platform to maximise reach of your campaign.

4. Report on your results

We’ll send you regular updates on engagement and reach during the campaign, along with a final report with insights into the campaign’s impact and strategic recommendations for future outreach.

Your YouTube campaign will raise awareness and drive meaningful engagement, helping your charity connect with new supporters.

Raising money through YouTube Ads

We’ve helped War Child UK raise money with YouTube ads through their celebrity partnership with the fabulous actor Gillian Anderson.

Check out our War Child UK case study to find out more.

We can also help you with

Digital Reviews

Google Ads

Meta Ads

GEO

Google Analytics

Channel Reviews

SEO

CRO

Programmatic

Spotify Ads

Find out how we can help your charity

Fill in the form below, tell us what you’d like to achieve, and we’ll get back in touch to arrange a call to tell you more about how we can help!

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