Reddit Ads for Charities

Reddit is a vast network of communities where individuals gather to discuss specific interests, share stories, and connect over shared passions.

We can help your charity connect with Reddit users via our Reddit Ads service. 

Reddit is different from other social platforms. Users engage deeply in conversations and respond to authentic, relevant content. 

With our expert management, Reddit Ads can help your charity:

  • Reach the right people – Target users by interests, location, and relevant subreddits.
  • Raise awareness – Share your mission with engaged communities.
  • Drive donations – Encourage support from users who care about your cause.
  • Recruit volunteers – Find people willing to take action locally or online.
  • Promote services and events – Ensure people who need your support see your charity’s message.

How we run your Reddit Ads campaigns

We manage every step of your Reddit advertising campaign. From strategy to optimisation, we ensure your charity gets the best results.

1. Discovery and campaign planning

We’ll help you:

  • Identify the best Subreddits and audiences for your cause
  • Develop a messaging strategy that fits Reddit’s unique culture
  • Define clear objectives for your campaign (awareness, fundraising, sign-ups)

2. Ad creation and setup

We’ll work out your targeting and bidding, optimising ad placements to reach the most relevant users via the different post types:

  • Sponsored Posts – Appear in subreddit feeds, designed to encourage discussion and engagement.
  • Display Ads – Visual adverts that drive traffic to donation pages or events.
  • Text and Video Ads – Creative, compelling content optimised for Reddit’s unique audience.

3. Community engagement and reputation management

  • Ask Me Anything (AMA) sessions – Engage Reddit users in an open Q&A format.
  • Content strategy – Plan organic engagement alongside paid campaigns.
  • Moderation support – Ensure your ads and posts resonate with Reddit’s audience.

4. Optimisation and reporting

  • Track key performance metrics such as clicks, conversions, and engagement rates.
  • Continuously adjust targeting, messaging, and bidding to improve results.
  • Provide clear, data-driven reports with actionable insights.

We get Reddit Ads for charities

  • We understand charities – We’ve worked on digital ad campaigns with over 200 charities since 2014
  • We know Reddit’s culture – We tailor messaging to ensure engagement on this unique platform
  • We make your budget work harder – We optimise every campaign for efficiency and impact
  • We focus on real results – We focus on results that matter – donations, sign-ups and awareness

Get in touch to plan a campaign

Partner with us to tap into Reddit’s potential and connect with communities that care about your cause. Our expertise in digital marketing for charities ensures that your campaigns are both impactful and authentic.

Find out how we can help your charity

Fill in the form below, tell us what you’d like to achieve, and we’ll get back in touch to arrange a call to tell you more about how we can help!