Meta Ads Brand campaigns

We run brand campaigns that increase brand awareness of your charity in your target audience.

Increased awareness of your charity and its impact means a bigger pool of people who know your charity and would be open to supporting it.

We do this by building Meta Ads campaigns aimed at users on Facebook, Instagram and the audience network.

The ads could leave them with a positive view of your work by showing them a short video about your impact, or through short ad text and an image of a case study.

How we do it

We have a tried, tested and proven process, all managed carefully by our project manager and a team of experts.

Plan – we create a project scope, advertising strategy (that combines your goals and our expertise in the ads marketplace) and testing plan for the campaign
Set up – we set up the tracking and ads in the Facebook platform
Optimise – we adjust the ads and audiences on a daily basis to reach the people most likely to be interested in your charity’s mission.
Report – we keep you posted on how the campaign is going through a live dashboard, campaign calls and an end-of-campaign report.

Why work with us?

We communicate openly – we’ll make sure that you know what’s happening with your campaign the whole time and why it’s happening.
We’re experts in Facebook and Instagram Ad campaigns – we work on campaigns for charities like yours every day.
You own your data – we always build ads in your account, so you can always see and own your own data.
We tailor reports – our real-time dashboards are tailored to you, giving you the key information you need to report back to your teams.
We help you build for the future – we’ll supply you with all the data, reports and insights you need to make sure you can carry success into the future.

Who we've worked with

We’ve run brand campaigns that build audience awareness for:

National Union of Students (NUS)

We also help with

Digital Reviews

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Channel Reviews

SEO

CRO

“I've worked with the Platypus team multiple times. They're the agency we always go back to because of their broad range of skills, consistently great team, good sense and pragmatism and the fact that hey are always a joy to work with."

Lynn RobertsAssistant Director - Digital & Innovation, Action for Children

"We have worked with Platypus on a number of big projects; from understanding what Parkinson’s UK needs from a Digital Fundraising team to developing Data Studio dashboards that our teams can work with on a daily basis. It is great to work with an agency who ‘get us’ and can help us with such a wide variety of digital projects in such a knowledgeable way."

Emily SturdyDigital Supporter Engagement Lead, Parkinson's UK

“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”

Ella PierceHead of Digital Fundraising, Sightsavers

"Platypus are an awesome agency to work with - their expertise of PPC is fantastic and they have transformed our Google Grants account. Huge thanks to the amazing Nikki for being such a patient and knowledgeable trainer."

Imogen ProctorDigital Marketing Executive, Teenage Cancer Trust

So fab to hear that Platypus are as good as I thought they were. Feedback from the team was that they were a "dream to work with" on our Christmas campaign, "Understand and totally got us." Thanks guys, you've helped a lot of children with cancer with your genius.

Kate LeeCEO, Clic Sargent