Google Shopping Ads for Charities

What are Google Shopping Ads?

Google Shopping Ads showcase your charity’s products directly in Google Search results, combining visuals, prices and key product details to capture attention when people are ready to buy.

These ads appear at the top of search results, making your charity shop’s products instantly visible to potential supporters browsing similar items.

You can only run them in paid Google Ads accounts.

Enquire about Google Shopping Ads

How we run Shopping ad campaigns

Discovery – We start by reviewing your e-commerce setup, product feed capabilities and existing Google Ads performance to understand your retail goals
Plan – We develop your Shopping strategy, focusing on your priority products and target audiences to maximise return on ad spend
Set-up – Our team handles the technical bits, from creating your product feed to building optimised Shopping campaigns that align with Google’s best practices
Optimise – We continuously refine your campaigns, testing product groupings, bid strategies and audience targeting to boost performance
Report – Track your success through custom Looker Studio dashboards, regular update emails and campaign review calls

Work with an expert team

Our team holds Google Shopping certifications and stays ahead of retail advertising trends
We’re Google Partners with dedicated charity sector expertise in Shopping campaigns
We take a flexible approach, working within your budget to maximise sales and revenue
We’re part of Google’s Ad Grants Certified Professionals Community, giving us early access to new features

Case study

Find out how Platypus helped Concern Worldwide to expand their virtual gifts programme using Google Shopping Ads.

Enquire about Google Shopping Ads

We can also help you with

Digital Reviews

Google Ads

Meta Ads

GEO

Google Analytics

Channel Reviews

SEO

CRO

Programmatic

Spotify Ads

Find out how we can help your charity

Fill in the form below, tell us what you’d like to achieve, and we’ll get back in touch to arrange a call to tell you more about how we can help!

“I've worked with the Platypus team multiple times. They're the agency we always go back to because of their broad range of skills, consistently great team, good sense and pragmatism and the fact that they are always a joy to work with."

"Platypus is the best search marketing agency I've worked with in over 20 years. No other agency has the level of paid search knowledge than they do."

“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”

"Platypus' social media review was incredibly useful for us. It helped us identify areas for improvement and provided practical recommendations that we could implement right away. The team's expertise and collaborative approach made the process smooth and very enjoyable!"

“The Platypus team were a dream to work with on this campaign. They clearly didn’t just use a boilerplate approach with us – they were flexible, adaptable, and quick to respond. What’s more, they are true Facebook Ads experts. It was the combination of their approach and expertise that made this campaign so successful. Thanks, Platypus!”

We would recommend Platypus - they work hard on optimisation and improved our campaigns. They have been an integral extension of our operations.

"We were really pleased with the SEO work that Platypus did for us. The team are very friendly and approachable and always happy to answer any questions or offer advice. We were delighted with the huge increase in organic search traffic.