Is your charity invisible to AI search?
Google’s AI Overviews and ChatGPT are changing how people find information. That means your charity needs to think beyond traditional search results. Generative engine optimisation (GEO) is about making sure your organisation’s content is visible in these AI-generated answers.
We’ll make sure your charity is cited in these AI search platforms, increasing your brand visibility and traffic.
AI has changed search. Here’s what that means for your charity.
When someone searches Google today, they often get their answer directly from an AI Overview at the top of the results page. They don’t need to click through to your website.
ChatGPT, Perplexity, and Bing Copilot are doing the same thing. People are asking AI tools for advice and information instead of browsing traditional search results.
Your charity’s website traffic, donor enquiries, and brand visibility are all at risk if AI platforms don’t recognise your content as authoritative and trustworthy. But there’s an opportunity here too. Charities who adapt now will become the go-to sources that AI platforms cite again and again. If it’s not you being cited in these platforms, another organisation will happily take your place.
Find out more about the impact of AI overviews in our comprehensive guide.
What GEO can do for your charity
Generative engine optimisation is the process of structuring and optimising your website so that AI platforms like ChatGPT and Google’s AI Overviews can extract it, understand it, trust it, and cite it.
Keep your charity visible as search behaviour changes and fewer people click traditional results.
Become the trusted source that AI platforms reference when people ask about your cause area.
Reach supporters at the right moment with complex, conversational queries that traditional search can’t handle.
Future-proof your digital presence for the next decade of search evolution.
What we do
Our audits and reports give you a clear understanding of your current position and exactly what to do next.
If you need support with content production and copywriting, we can do that too. Our collaborative process delivers content that works for both traditional search engines and AI-driven search.
- We analyse where your content appears in Google AI Overviews and AI tools like ChatGPT and Perplexity.
- We assess your content’s relevancy using similar techniques to AI platforms, providing granular recommendations to improve content relevance and quality.
- We review whether competitors are being cited where you could be.
- We identify opportunities to add structured markup so AI models understand your content better.
- We provide evidence-led recommendations for new or updated content that positions you as the go-to source.
How we can help
AI visibility audit
Find out exactly where your content appears in AI Overviews and other AI tools. We’ll show you what’s working, what’s missing, and give you a clear action plan.
Best for: Charities wanting to understand their position before committing
Timeline: 3-4 weeks
Monthly GEO retainer
Ongoing support to deep dive into your AI search presence. We’ll support you every step of the way, with granular recommendations to be easily implemented, tracking your AI search visibility, and continuously adapt your content strategy.
We also offer combined GEO and SEO packages for charities wanting comprehensive support.
Best for: Charities serious about long-term visibility
Timeline: Ongoing monthly support
GEO training
Equip your team with the knowledge to optimise content for AI search themselves in a half-day or full-day workshop.
Best for: Charities with in-house content teams
Timeline: Half-day or full-day workshop
Why work with us
We’re specialists. We only work with charities and we’ve spent 10 years supporting UK charities with digital strategy and SEO. We understand your sector, your audiences, and your challenges.
We’re ahead of the curve. We’ve been tracking AI search evolution since early 2023 and are implementing strategies across dozens of charity websites.
We’re clear. We explain technical concepts in plain English and provide guidance documents you can share internally.
We’re realistic. We give you achievable actions that make sense for your capacity and resources. We work with small audit budgets to large comprehensive project budgets.
We’re data-led. Every recommendation is backed by analysis of AI search behaviour and your website performance using specialist tracking tools.
AI search is here. Is your charity ready?
AI platforms are already answering questions about your cause. Are they citing your charity as the trusted expert, or your competitors?
The charities who establish their authority now will dominate AI search for years to come.
