Moving to Google Analytics 4 – what your charity needs to know

Imagine you’re moving house. You’ve been in your house for years. You’ve got a loft full of old DVDs, computer games for consoles that don’t exist any more and things you do actually want…
If your charity uses Google Analytics (and it almost certainly does), Google has released some big news – you have to move from the current Universal Analytics to Google Analytics 4 by 1 July…