A Guide to Google Ad Grants For Nonprofits
What is the Google Ad Grants?
The Google Ad Grants programme offers nonprofits $10,000 of in-kind advertising per month. This allows charities to serve text ads on the search results page to people who are interested in their cause at no cost.
What is the difference between the Google Ad Grants and …Read More
How to apply for the Google Ad Grants programme: the new enrolment process
The Google Ads Grants team has created a new process to apply for the grant. This will make it easier for nonprofits to apply for $10,000 of in-kind advertising each month, as long as they pass some online training to make sure they’re PPC pros.Read More
Understanding Search: what is search intent?
We ask Google more questions than anyone else in our lives. The search engine is used as a research tool, an agony aunt and a means to find content that will help us achieve our goals.
Google is the world’s most popular search engine because it provides the most relevant results. …Read More
Google Ads are changing again
Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads.
First, we had search ads, the 25 character headlines, 70 character description ads that we had to split across two …Read More