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How to apply for the Google Ads Grant: the new enrollment process

Applying for the Google Ads Grant has got a little easier
The Google Ads Grants team has created a new process to apply for the grant. This will make it easier for nonprofits to apply for $10,000 of in-kind advertising each month, as long as they pass some online training to make sure they’re PPC pros.

The new process for applying for the Google Ads Grant looks like this:
1. Create a Google Ads account
2. Set up …Read More

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Understanding Search: what is search intent?

We ask Google more questions than anyone else in our lives. The search engine is used as a research tool, an agony aunt and a means to find content that will help us achieve our goals.

Google is the world’s most popular search engine because it provides the most relevant results. They have a sterling reputation and they maintain it by making sure that the adverts that are served are extremely relevant, whether those websites are …Read More

Google Ads are changing again

Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads.

First, we had search ads, the 25 character headlines, 70 character description ads that we had to split across two lines.

In 2016, Google gave us expanded text ads, which gave us two headlines and longer descriptions.

Now, we have responsive search ads.

They’re going to be literally …Read More