Introducing AI Max AI Max is Google’s latest step in enhancing how search campaigns are built and optimised in Google Ads. Google says AI Max uses its full AI capabilities to simplify campaign setup,…
The Google Ad Grants team has created a new process for applying to the Ad Grants programme. This has made it much quicker and easier for nonprofits to apply for $10,000 of in-kind advertising…
We’re absolutely stoked that Versus Arthritis has appointed Platypus Digital as its paid search agency. Versus Arthritis are well known as one of the most forward thinking and innovative charities in the UK. You…
We ask Google more questions than anyone else in our lives. The search engine is used as a research tool, an agony aunt and a means to find content that will help us achieve…
Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads. First, we had…
