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How to apply for the Google Ads Grant

Google offers registered charities up to $10,000 of in-kind advertising spend each month through the Ad Grants program. This amazing resource enables charities to attract service users, supporters and donors to their websites, and generate valuable donations by appearing in Google search results.

In this guide, we will cover the basic steps you need to take to join the Ad Grants programme. There are some tricky steps, but it’s 100% worth sticking with it to help …Read More

Google Ads are changing again

Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads.

First, we had search ads, the 25 character headlines, 70 character description ads that we had to split across two lines.

In 2016, Google gave us expanded text ads, which gave us two headlines and longer descriptions.

Now, we have responsive search ads.

They’re going to be literally …Read More