Foundation
How can charities optimise their websites so their audiences can actually find them on search engines? How do you get the most out of all the time and money already invested on your website?
The Platypus SEO Foundation training can help. Our overview of SEO fundamentals helps everyone on the team get on the same SEO page. Everyone at the session will get a firm grasp of the core principles of SEO, and how they can feed into their day-to-day work, without needing to understand every technical detail.
Best for: Charity staff involved in website management, content creation, or digital marketing. This session is specifically tailored to those new to SEO or those looking to solidify their understanding of basic SEO principles.
Outcomes
By the end of this session, you should be able to:
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- Understand how search engines function, including the processes of crawling, indexing, and the features of search engine results pages.
- Gain insight into keywords by exploring search volume, types of keywords, and search intent.
- Comprehend the website funnel and how strategic SEO can drive successful outcomes for your site.
- Understand the fundamental elements of SEO, encompassing technical aspects, content creation, and link building.
- Recognise the pivotal role of content and its impact on SEO objectives.
- Effectively structure content for SEO, including crafting optimal titles, meta descriptions, heading structures, and evaluating content quality.
Intermediate
So you have the basics down, but how do you take your search strategy to the next level? Moving beyond the fundamentals, this session dives into the technical levers and analytical tools that drive sustainable organic growth.
The Platypus Intermediate SEO training is designed to help your team take control of how search engines interact with your site. We move past simple content creation to explore technical directives, authority building, and data driven optimisation. This session empowers digital teams to audit their own performance, spot technical issues before they become problems, and uncover hidden opportunities within their existing data.
Best for: Digital marketing managers, content strategists, and website leads who already grasp the basics of SEO and are looking to deepen their technical knowledge and analytical capabilities.
Outcomes
By the end of this session, you should be able to:
- Understand search engine algorithms: Get a deep understanding of what search engine algorithms do, what they’re looking for from your site, and how they change and are updated
- Master crawling and indexing: Control exactly what search engines see (and don’t see) using XML sitemaps, Robots.txt, and meta tags like NoIndex, NoFollow, and Canonical tags.
- Build and measure authority: Understand the mechanics of off-site SEO, including how to assess Domain Authority, leverage link equity, and implement strategies for acquiring high-quality backlinks.
- Conduct advanced keyword research: See how you can carry out your own keyword research, identify “unconventional” keyword opportunities, analyse search intent (navigational vs. informational vs. transactional), and map content to the user journey.
- Become a Google Search Console expert: Utilise Google Search Console to audit year-on-year performance, identify “quick win” opportunities, and detect issues like keyword cannibalisation.
- Learn the tools of the trade: We’ll show you some of the best browser extensions and tools that we use regularly to make SEO that little bit easier.
Email [email protected] to book your session.
Contact us for a quote to deliver a session for your team.
