It’s my favourite time of the year again! The highly anticipated M&R Benchmarks report has been released, with UK and Ireland stats coming on 27 June. Fundraisers and digital marketers everywhere are eagerly diving into the data, hoping to see how they stack up against their peers. In this year’s
We’ve changed the Platypus Digital social logos to rainbow colours for Pride Month for the first time ever. Many organisations show their support publicly by changing their logos and branding during Pride Month, which is great when it reflects genuine commitment to the LGBTQIA+ community. The risk of being performative
Our senior SEO exec Rob was losing hope. He’d sent out tens of LinkedIn messages offering his skills for free to charities as part of Platypus Digital’s pro bono initiative, but weirdly he wasn’t getting much interest. Then Rob reached out to Trees for Life, a Scottish charity dedicated to
Google has been emailing advertisers about a feature called “enhanced conversions”. But what are they? Enhanced conversions can help preserve ad measurement as web browser privacy changes limit tracking. If your charity uses Google Ads, here’s what you need to know. If you’re a health charity, we’re currently working on
Are you looking for ways to attract more donors from cold audiences to your charity? Lead generation campaigns might be what you need. These digital campaigns ask people for their phone number or email address and follow up with a fundraising ask. They’re a brilliant way to reach new supporters
ChatGPT and other large language models (LLMs) are powerful AI tools that are quickly becoming essential. At Platypus, we’ve been exploring how these technologies can help charities work more efficiently and effectively. Here are two practical applications that your organisation can start using today. Topic summaries and tone changes Do