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How to plan your digital fundraising budget

Introduction If your charity is planning next year’s digital fundraising budget, you need to consider a lot of things.  In this blog post, we recommend you do that by identifying your objectives, mapping resources, involving internal teams, and sharing audiences.  Then split your digital fundraising budget between four key areas

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How Dementia UK created a hugely successful virtual challenge event

In March 2021, Dementia UK launched a pilot of a new virtual challenge product called the March Dog Walking Challenge.  The challenge involved supporters walking their dogs 100km over the month, raising funds for Dementia UK in the process.  The event was hugely successful. It was created through an innovation

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How Google’s cookies changes could affect your charity

Google recently postponed its cookies phase-out Google initially announced it would phase out third-party cookies on Google Chrome in 2022. They have now postponed that to 2023. Privacy Sandbox will replace cookies When they eventually phase out third-party cookies, Google says it will replace them with its Privacy Sandbox system. 

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The three types of digital fundraising campaign

Online advertising is a huge part of digital fundraising. Whether it’s Google Ad Grants, Facebook Ads or display advertising, paid ads have a big part to play. When planning your digital fundraising campaigns, it’s easy to assume that it’s not digital fundraising if you aren’t asking for money. It’s also

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