Search engine optimisation can be so difficult these days. It’s not as simple as dumping a load of keywords on a website anymore. There are all sorts of factors to take into consideration if…
Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads. First, we had…
5 things to try with your social media advertising
A lot of people come through to our website because they’re interested in social media training. We can’t say we’re surprised. There are so many different ad formats and audience types you can utilise…
It’s finally happening. A year after Google gave us the new Adwords interface to try, they’re taking the old one off us and forcing us into modernity. As of July 10th, you’ll no longer…
5 key stats in Google Analytics and how to improve them
Google Analytics is an excellent tool for charities. It’s free (always important when you’re a non-profit and your budget is tight) and it can give you incredible insights into your web visitors. Used correctly,…
