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Author: Matt Collins

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Metrics: what to measure, and what to ignore

Metrics: what to measure, and what to ignore

Digital breeds data If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough. If you look at Excel spreadsheets…
Digital breeds data If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough. If you look at Excel spreadsheets
Digital breeds data If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough. If you look at Excel spreadsheets
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4 essential elements of digital fundraising

4 essential elements of digital fundraising

Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before. Is your charity set up to take full advantage of that? Here are…
Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before. Is your charity set up to take full advantage of that? Here are
Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before. Is your charity set up to take full advantage of that? Here are
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6 quick wins for Google Ad Grants

6 quick wins for Google Ad Grants

If you’re a charity, you’re entitled to $10,000 a month of free advertising through Google Ad Grants. Hurray! All that traffic sounds amazing, doesn’t it? But there are conditions to your grant that can…
If you’re a charity, you’re entitled to $10,000 a month of free advertising through Google Ad Grants. Hurray! All that traffic sounds amazing, doesn’t it? But there are conditions to your grant that can
If you’re a charity, you’re entitled to $10,000 a month of free advertising through Google Ad Grants. Hurray! All that traffic sounds amazing, doesn’t it? But there are conditions to your grant that can
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Why we’ve banned internal emails and you should too!

Why we’ve banned internal emails and you should too!

We have a fun rule in the office. Anyone who sends an email to another colleague has to donate £5 to a charity of the recipients choice. It’s transformed the way we communicate with…
We have a fun rule in the office. Anyone who sends an email to another colleague has to donate £5 to a charity of the recipients choice. It’s transformed the way we communicate with
We have a fun rule in the office. Anyone who sends an email to another colleague has to donate £5 to a charity of the recipients choice. It’s transformed the way we communicate with
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How to spread digital knowledge to other teams

How to spread digital knowledge to other teams

Trying to get digital knowledge to spread beyond the confines of the digital team can be the work of a lifetime for a head of digital in a charity. Even if you’ve got a…
Trying to get digital knowledge to spread beyond the confines of the digital team can be the work of a lifetime for a head of digital in a charity. Even if you’ve got a
Trying to get digital knowledge to spread beyond the confines of the digital team can be the work of a lifetime for a head of digital in a charity. Even if you’ve got a
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7 digital must-haves for charities

7 digital must-haves for charities

Getting started with digital at your charity can be an overwhelming prospect. There is such a huge number of tools, platforms and opportunities out there that it can be impossible to narrow down where…
Getting started with digital at your charity can be an overwhelming prospect. There is such a huge number of tools, platforms and opportunities out there that it can be impossible to narrow down where
Getting started with digital at your charity can be an overwhelming prospect. There is such a huge number of tools, platforms and opportunities out there that it can be impossible to narrow down where
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