What does War Child UK do?
War Child UK is a hugely important charity. They work in countries at war to protect, educate and support children affected by the conflict.
From the moment war breaks out, War Child UK is there. They understand children’s needs, respect their rights and put them at the centre of everything they do.
They also work with children and young people to change systems and practices that affect them. They campaign on the root causes of conflict, and demand that children are at the centre of all humanitarian responses.
What will Platypus do for them?
We will be working with War Child UK to review their current Google Ad Grant setup. We will then work with the team to develop an ad strategy across paid search and display.
The aim of the work is to increase their income through these channels and raise awareness of the charity so they can reach more supporters and ultimately help more children.