At Platypus Digital, we’re big believers in the power of small charities. Few organisations can match the commitment and passion of a small group of people coming together around a common cause. But that…
How many Twitter accounts do you follow that make you stop scrolling through your timeline as soon as you see them? How many of them are charities? Sometimes it seems non-NGO accounts are getting…
We recently caught up with Amanda Neylon, former head of digital at Macmillan Cancer Support. She had a pretty big digital team there. But what would she do in your shoes? Here’s what someone…
Nearly half of charities are only receiving 20% of their donations online. By comparison, only one in five SMEs get the same percentage of their payments online. One in three actually get all their…
One of the big problems with digital marketing as a discipline is its relative newness. It’s been around a few years, but nowhere near as long as communications, fundraising or finance. Disciplines like those…
If you run a Google Grants account, you’ll be loving all the free traffic it brings you. But sometimes, the limitations are just too, well, limiting. To get around them, most big charities run…
Why Aren’t Charities Braver on Social Media?