Platypus Digital

What we do


We help charities recruit regular givers and fundraisers, deliver top notch digital training and help them do better digital work.

Who we’ve worked with

  • ZSL - let's work for wildlife
  • University of Oxford

Latest blog posts

Google Ads are changing again

Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads.

First, we had search ads, the 25 character headlines, 70 character description ads that we had to split across two lines.

In 2016, Google gave us expanded text ads, which gave us two headlines and longer descriptions.

Now, we have responsive search ads.

They’re going to be literally …Read More

5 things to try with your social media advertising

A lot of people come through to our website because they’re interested in social media training. We can’t say we’re surprised.

There are so many different ad formats and audience types you can utilise that it leaves people totally baffled.

Here are top things to try if you’re just starting out.

Different Ad Formats

Standard ads consist of some text, a sole image and a call to action to click through to a website, but you …Read More

By Caio Resende,

How to navigate the new Adwords experience

It’s finally happening. A year after Google gave us the new Adwords interface to try, they’re taking the old one off us and forcing us into modernity.

As of July 10th, you’ll no longer be able to flick between old Adwords and new Adwords. You’ll have to use the new one, whether you like it or not.

Most people don’t like change. But fear not! The new Adwords interface is reason to celebrate. Here’s why. …Read More

Brilliant digital agency. We’ve worked with them on several projects, attended their training, and free webinars. All have been of an excellent standard. And they’re really nice people too!

Lynn Roberts Head of Digital & Innovation