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Today marks the launch of the sixth yes sixth annual Top 30 Charity CEOs on Social Media awards, and we’re proud to be co-founders and organisers once again.
We (not the royal we – I’m talking about us and Social CEOs cofounder Zoe Amar) – do these awards every year because we think the best heroes are people, not organisations.
This is the biggest ever year for the awards. GDPR has changed charities’ relationships with their supporters. …Read More
We have four core values at Platypus Digital.
They guide how our team do things day to day, month to month and year to year. They guide what questions we ask when we interview potential new employees. And they guide how we work with our clients.
They are more than the usual single word values like ‘Honesty’ (you should be able to aim higher than your staff not routinely lying at work) and ‘Passion’ (the key …Read More
Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads.
First, we had search ads, the 25 character headlines, 70 character description ads that we had to split across two lines.
In 2016, Google gave us expanded text ads, which gave us two headlines and longer descriptions.
Now, we have responsive search ads.
They’re going to be literally …Read More