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6 reasons your charity should invest in digital marketing
Like a lot of teams within charities, digital and digital fundraising teams are often funded by unrestricted funding. That’s funding that was given to the charity to spend it as it sees fit.
Often, that money was raised by truly dedicated fundraisers. Like, incredibly dedicated. They got up at 5am …Read More
How to apply for the Google Ad Grants programme: the new enrolment process
The Google Ads Grants team has created a new process to apply for the grant. This will make it easier for nonprofits to apply for $10,000 of in-kind advertising each month, as long as they pass some online training to make sure they’re PPC pros.Read More
Digital investment: charity’s money problem
There’s a great scene in Season 3 of the Wire.
In a meeting with his staff, the young, ambitious and newly-elected Mayor Carcetti is in good spirits. He’s campaigned for mayor on a platform of being tough on crime. And now that he’s assumed office, he’s committed to ending meaningless, numbers-driven …Read More