Everyone who’s ever joined our team at Platypus did so to make a positive difference in the world. They could have joined any agency, marketing the wares of any number of for profit industries….
Online advertising is evolving once again, with stricter consent requirements coming into effect for Microsoft Ads.. If your organisation runs Microsoft Advertising campaigns (like Bing Ads) targeting users in the EEA, UK, or Switzerland,…
As if Meta’s recent changes weren’t enough, online payments are about to get more complicated. Any website that processes payment card details will soon need to meet new security standards. 2025 is shaping up…
What is a media plan? A media plan is a vital document that maps out how your charity will use different marketing channels to reach your digital marketing campaign goals. Whether you’re planning a…
Meta’s at it again – if you’re a healthcare charity (or one of the other many affected types of charities) that runs advertising campaigns on Meta (Facebook and Instagram Ads), then you need to…
AI-powered search is rapidly evolving. After years of SEO and optimising for organic search (check out our top SEO tips for charities and why your charity should invest in SEO), we’re moving to a…
