In the 19th century, Thomas J. Barratt created a campaign for Pears Soap, thought by some to be the first advertising campaign. It centred around the delightfully direct slogan:
“Good morning. Have you used Pears’…
The first week of 2016 is a perfect time to start doing things differently (specifically – better). So we at Platypus Digital have our heads down learning this week. But we aren’t just sending…
What they are There’s nothing like getting together. The internet, and social media in particular, is frequently scoffed at attempting to replace human interaction. One area where it’s a good job it is doing…
In our latest free lunchtime webinar, we looked at how British Heart Foundation raised over £2 million in the fight against heart and circulatory disease, simply by optimising to a key form on their…
How often do you find yourself frustrated that you are driving plenty of traffic to your website, yet people aren’t donating, or signing up for an event, or doing whatever it is you want…
Staying on top of the trends can pay off big for charities. There’s no reason to miss out but jumping in can seem risky, especially when you’re fighting for buy-in. We’re hedging our bets…
