Since 2016, charities have been held to stricter standards than businesses when it comes to sending follow-up emails and texts to donors, volunteers and event attendees. That’s all changing with the Data (Use and…
Online advertising is evolving once again, with stricter consent requirements coming into effect for Microsoft Ads.. If your organisation runs Microsoft Advertising campaigns (like Bing Ads) targeting users in the EEA, UK, or Switzerland,…
Google has been emailing advertisers about a feature called “enhanced conversions”. But what are they? Enhanced conversions can help preserve ad measurement as web browser privacy changes limit tracking. If your charity uses Google…
