Most charities use Instagram and Facebook to fundraise, but few organisations have mastered both platforms. No matter where you are in your Meta advertising journey, there’s always more you could do to get the…
It’s the most wonderful time of the year – Rally & M+R’s UK / Ireland Digital Benchmark Study is out! As always, the report is a veritable treasure trove of information. But before I…
Are you simply dying to know how well your charity’s website is performing in search engine results? Do you want to know if you’re making the most of Search Engine Optimisation (SEO) to achieve…
It’s my favourite time of the year again! The highly anticipated M&R Benchmarks report has been released, with UK and Ireland stats coming on 27 June. Fundraisers and digital marketers everywhere are eagerly diving…
Google has been emailing advertisers about a feature called “enhanced conversions”. But what are they? Enhanced conversions can help preserve ad measurement as web browser privacy changes limit tracking. If your charity uses Google…
ChatGPT and other large language models (LLMs) are powerful AI tools that are quickly becoming essential. At Platypus, we’ve been exploring how these technologies can help charities work more efficiently and effectively. Here are…
