Insights Archives - Platypus Digital

Fair recruiting: how we do it and why it’s important

Recruitment methods haven’t changed a whole lot in the last 30 years. CVs and in-person interviews have stood the test of time, even though they don’t really make for a fair process. But what…

Matt Collins
May 24, 2023

Charity SEO: Using Content to Grow Organic Traffic

The quality of your content is a key factor in determining its effectiveness at ranking for relevant keywords, and driving organic traffic. We always encourage charities to create good quality, helpful content, rather than…

Rob Murgatroyd
May 18, 2023

How to get a job at Platypus Digital

You’re interested in working at Platypus Digital. There’s a job you’re thinking about applying for. Great! Here’s our guide on how to get a job with us. Decide whether to apply It takes a…

Matt Collins
April 24, 2023

Moving to Google Analytics 4 – what your charity needs to know

Imagine you’re moving house. You’ve been in your house for years. You’ve got a loft full of old DVDs, computer games for consoles that don’t exist any more and things you do actually want…

Matt Collins
March 13, 2023

What To Do in Your First 100 Days in a Digital Role

So, you’ve landed a new digital role. You can’t wait to get stuck in with exciting, innovative work. But wait a second – before you get started, there are some things you should prioritise…

Matt Collins
February 16, 2023

Why charities should market throughout the recession

In a time of recession when people are cutting back, it’s not the time to do the same with your marketing…

Matt Collins
February 7, 2023