It’s the most wonderful time of the year – M&R’s 2024 Benchmark report for the UK is out! As always, the report is a veritable treasure trove of information. But before I dive in,…
Are you simply dying to know how well your charity’s website is performing in search engine results? Do you want to know if you’re making the most of Search Engine Optimisation (SEO) to achieve…
It’s my favourite time of the year again! The highly anticipated M&R Benchmarks report has been released, with UK and Ireland stats coming on 27 June. Fundraisers and digital marketers everywhere are eagerly diving…
Google has been emailing advertisers about a feature called “enhanced conversions”. But what are they? Enhanced conversions can help preserve ad measurement as web browser privacy changes limit tracking. If your charity uses Google…
ChatGPT and other large language models (LLMs) are powerful AI tools that are quickly becoming essential. At Platypus, we’ve been exploring how these technologies can help charities work more efficiently and effectively. Here are…
What counts as a good charity digital strategy? Depends who you ask of course, but we’ve seen and created a good few in our time. We’ve drawn on this knowledge to create a free…
