Google has just announced an update to its rules on Google Ad Grants accounts.
There’s some good news, and some bad news (with good effects).
There are three big changes:
Maximised conversions for all – that means bidding more than $2 for keywords.
A minimum click through rate – your account …Read More
What is the Google Ad Grant?
The Google Ad Grant (commonly known as Google Grants) is a $10,000 monthly in-kind advertising spend for Google AdWords that Google gives to registered charities and nonprofits.
That means charities registered with the scheme can advertise on the Google search results page for free. That in …Read More
If you run a Google Grants account, you’ll be loving all the free traffic it brings you. But sometimes, the limitations are just too, well, limiting.
To get around them, most big charities run paid AdWords accounts alongside their Grants account.
Should you do that too?
The signs to look out …Read More
Billions are spent on online advertising every year. 60% of all online ads are search ads. The vast majority of Google’s mind-boggling income comes from Google AdWords.
Charities get an amazing $10,000 monthly advertising grant on the Google AdWords platforms. Which is great, but just because something is free, doesn’t mean …Read More
The thousands of free visits to your website that Google Grants can give you every month look great. All those people digitally flocking to your door! All those big numbers!
But a maximum bid of $2 on any one keyword creates a problem. Read More
On April 21st Google will be updating their search algorithm. Any websites that aren’t mobile-friendly will be penalised and this will mean you’ll see a huge drop in your ranking on Google mobile searches. Remember Panda and Penguin? This one is going to be even bigger.
What’s the change?
Google will be …Read More