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We’ve been shortlisted for two search awards

We’ve really happy to say that we have been shortlisted for two awards at the UK Search Awards – one for our SEO work for Mental Health Foundation, and one for being (hopefully) the…
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Understanding Search: what is search intent?

We ask Google more questions than anyone else in our lives. The search engine is used as a research tool, an agony aunt and a means to find content that will help us achieve…
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Google recognises Platypus as Google Ad Grants Certified Professionals

We are now officially Google Ad Grants Certified Professionals! That means Google has reviewed how Platypus works with its Google Ad Grants clients, and has decided to give it the official stamp of approval….
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Quick wins for SEO

Search engine optimisation can be so difficult these days. It’s not as simple as dumping a load of keywords on a website anymore. There are all sorts of factors to take into consideration if…
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Google Ads are changing again

Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads. First, we had…
picture of a laptop with google open and showing how to navigate the new adwords experience

How to navigate the new Adwords experience

It’s finally happening. A year after Google gave us the new Adwords interface to try, they’re taking the old one off us and forcing us into modernity. As of July 10th, you’ll no longer…