Your charity is going to want to run a campaign at some point, whether it’s an ongoing effort to recruit more regular givers online, an awareness month or a one week brand campaign.
Be warned though – running a campaign takes lots of effort. So should you bother?
Here are 6 questions …Read More
At Platypus Digital, we’re big believers in the power of small charities.
Few organisations can match the commitment and passion of a small group of people coming together around a common cause.
But that passion doesn’t always translate into being able to afford the service of an outside agency to reach more …Read More
We recently caught up with Amanda Neylon, former head of digital at Macmillan Cancer Support.
She had a pretty big digital team there.
But what would she do in your shoes? Here’s what someone who knows a huge amount of charity digital would do if she was you.
1. Improve your understanding of your …Read More
One of the big problems with digital marketing as a discipline is its relative newness.
It’s been around a few years, but nowhere near as long as communications, fundraising or finance. Disciplines like those have been around long enough that many senior leaders in charities cut their teeth on them. …Read More
You can barely put your head out your front door at the moment without a passerby shouting something about how digital transformation is the hottest new trend. Everywhere we turn, it’s the big thing to do.
Hang on though. What does it even mean?
I recently tweeted that exact question. I wasn’t …Read More
In the 19th century, Thomas J. Barratt created a campaign for Pears Soap, thought by some to be the first advertising campaign. It centred around the delightfully direct slogan:
“Good morning. Have you used Pears’ soap?”Read More
The first week of 2016 is a perfect time to start doing things differently (specifically – better). So we at Platypus Digital have our heads down learning this week.
But we aren’t just sending individuals out for a single day of training that nobody else in their team even knows about. …Read More
What they are
There’s nothing like getting together.
The internet, and social media in particular, is frequently scoffed at attempting to replace human interaction. One area where it’s a good job it is doing that is on online communities. Because these communities offer real support, no matter where you are.
Online communities are …Read More
In our latest free lunchtime webinar, we looked at how British Heart Foundation raised over £2 million in the fight against heart and circulatory disease, simply by optimising to a key form on their website to help increase conversions.
Steve’s top tips for web forms:
Ask for as little information as …Read More
How often do you find yourself frustrated that you are driving plenty of traffic to your website, yet people aren’t donating, or signing up for an event, or doing whatever it is you want them to do on your site?
It’s a common problem amongst charities – plenty of visitors, …Read More