Google Analytics is an excellent tool for charities. It’s free (always important when you’re a non-profit and your budget is tight) and it can give you incredible insights into your web visitors.
Used correctly, you’ll gain valuable information about content that encourages people to volunteer or donate.
But it can …Read More
We have a fun rule in the office.
Anyone who sends an email to another colleague has to donate £5 to a charity of the recipients choice.
It’s transformed the way we communicate with one another in such positive way that we’re encouraging everyone to do it.
Communication is the key
We trade …Read More
Trying to get digital knowledge to spread beyond the confines of the digital team can be the work of a lifetime for a head of digital in a charity.
Even if you’ve got a digital team of a reasonable size, your organisation’s digital outputs are always going to be limited …Read More
Your charity is going to want to run a campaign at some point, whether it’s an ongoing effort to recruit more regular givers online, an awareness month or a one week brand campaign.
Be warned though – running a campaign takes lots of effort. So should you bother?
Here are 6 questions …Read More
At Platypus Digital, we’re big believers in the power of small charities.
Few organisations can match the commitment and passion of a small group of people coming together around a common cause.
But that passion doesn’t always translate into being able to afford the service of an outside agency to reach more …Read More
We recently caught up with Amanda Neylon, former head of digital at Macmillan Cancer Support.
She had a pretty big digital team there.
But what would she do in your shoes? Here’s what someone who knows a huge amount of charity digital would do if she was you.
1. Improve your understanding of your …Read More
One of the big problems with digital marketing as a discipline is its relative newness.
It’s been around a few years, but nowhere near as long as communications, fundraising or finance. Disciplines like those have been around long enough that many senior leaders in charities cut their teeth on them. …Read More
You can barely put your head out your front door at the moment without a passerby shouting something about how digital transformation is the hottest new trend. Everywhere we turn, it’s the big thing to do.
Hang on though. What does it even mean?
I recently tweeted that exact question. I wasn’t …Read More
In the 19th century, Thomas J. Barratt created a campaign for Pears Soap, thought by some to be the first advertising campaign. It centred around the delightfully direct slogan:
“Good morning. Have you used Pears’ soap?”Read More
The first week of 2016 is a perfect time to start doing things differently (specifically – better). So we at Platypus Digital have our heads down learning this week.
But we aren’t just sending individuals out for a single day of training that nobody else in their team even knows about. …Read More