What is SEO? SEO is the process of optimising your website to give people and search engines the best possible experience. It aims to get your pages to appear higher up search engine results…
Fair recruiting: how we do it and why it’s important
Recruitment methods haven’t changed a whole lot in the last 30 years. CVs and in-person interviews have stood the test of time, even though they don’t really make for a fair process. But what…
Charity SEO: Using Content to Grow Organic Traffic
The quality of your content is a key factor in determining its effectiveness at ranking for relevant keywords, and driving organic traffic. We always encourage charities to create good quality, helpful content, rather than…
You’re interested in working at Platypus Digital. There’s a job you’re thinking about applying for. Great! Here’s our guide on how to get a job with us. Decide whether to apply It takes a…
Moving to Google Analytics 4 – what your charity needs to know
Imagine you’re moving house. You’ve been in your house for years. You’ve got a loft full of old DVDs, computer games for consoles that don’t exist any more and things you do actually want…