Introducing AI Max AI Max is Google’s latest step in enhancing how search campaigns are built and optimised in Google Ads. Google says AI Max uses its full AI capabilities to simplify campaign setup,…
AI-powered search is changing how people find information online. A recent study by Semrush published in Search Engine Journal said that Google’s AI Overviews now appear in 42.5% of search results as of Q4…
Online advertising is evolving once again, with stricter consent requirements coming into effect for Microsoft Ads.. If your organisation runs Microsoft Advertising campaigns (like Bing Ads) targeting users in the EEA, UK, or Switzerland,…
As if Meta’s recent changes weren’t enough, online payments are about to get more complicated. Any website that processes payment card details will soon need to meet new security standards. 2025 is shaping up…
What is a media plan? A media plan is a vital document that maps out how your charity will use different marketing channels to reach your digital marketing campaign goals. Whether you’re planning a…
Meta’s at it again – if you’re a healthcare charity (or one of the other many affected types of charities) that runs advertising campaigns on Meta (Facebook and Instagram Ads), then you need to…
