Why strategy is harder for charities and how to do it right
Here’s a nice simple question – what is strategy?
You’d think it was easy. We talk about strategy every day, in meetings, at conferences, even ‘eating strategies’ in the pub.
But when I posed this very question on Twitter and again in the Third Sector PR & Comms group on Facebook, …Read More
6 reasons your charity should invest in digital marketing
Like a lot of teams within charities, digital and digital fundraising teams are often funded by unrestricted funding. That’s funding that was given to the charity to spend it as it sees fit.
Often, that money was raised by truly dedicated fundraisers. Like, incredibly dedicated. They got up at 5am …Read More
Digital investment: charity’s money problem
There’s a great scene in Season 3 of the Wire.
In a meeting with his staff, the young, ambitious and newly-elected Mayor Carcetti is in good spirits. He’s campaigned for mayor on a platform of being tough on crime. And now that he’s assumed office, he’s committed to ending meaningless, numbers-driven …Read More
Google recognises Platypus as Google Ad Grants Certified Professionals
We are now officially Google Ad Grants Certified Professionals!
That means Google has reviewed how Platypus works with its Google Ad Grants clients, and has decided to give it the official stamp of approval.
The Ad Grants Certified Professionals Community aims to validate agencies with Ad Grants experience and nonprofit sector specialization. …Read More
4 reasons the Social CEOs awards are unique
This week, in partnership with Zoe Amar, we held the sixth Top 30 Charity CEOs on Social Media awards in association with JustGiving. You can find out all about the awards by following that link.
A few things struck me about the evening and the awards in general that I wanted …Read More
The 4 Platypus values and why we have them
We have four core values at Platypus Digital.
They guide how our team do things day to day, month to month and year to year. They guide what questions we ask when we interview potential new employees. And they guide how we work with our clients.
They are more than the …Read More
4 essential elements of digital fundraising
Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before.
Is your charity set up to take full advantage of that?
Here are the four essential elements of raising money online.
1. A plan
You wouldn’t set on any journey without …Read More
5 key stats in Google Analytics and how to improve them
Google Analytics is an excellent tool for charities. It’s free (always important when you’re a non-profit and your budget is tight) and it can give you incredible insights into your web visitors.
Used correctly, you’ll gain valuable information about content that encourages people to volunteer or donate.
But it can …Read More
Why we’ve banned internal emails and you should too!
We have a fun rule in the office.
Anyone who sends an email to another colleague has to donate £5 to a charity of the recipients choice.
It’s transformed the way we communicate with one another in such positive way that we’re encouraging everyone to do it.
Communication is the key
We trade …Read More
How to spread digital knowledge to other teams
Trying to get digital knowledge to spread beyond the confines of the digital team can be the work of a lifetime for a head of digital in a charity.
Even if you’ve got a digital team of a reasonable size, your organisation’s digital outputs are always going to be limited …Read More