The power of pro bono At Platypus Digital, our team can work up to 10% of their billable time pro bono for the charity of their choice. That’s how I connected with Simba Charity,…
War Child UK had been using Universal Analytics (UA) for years. The introduction of Google Analytics 4 (GA4) and the looming forced migration date of 1 July 2023 left them with no choice –…
The Motor Insurers’ Bureau (MIB) is an organisation working with insurance companies to provide services to victims of hit-and-runs or uninsured drivers. But they struggled to raise awareness and engage with their target audience…
Our senior SEO exec Rob was losing hope. He’d sent out tens of LinkedIn messages offering his skills for free to charities as part of Platypus Digital’s pro bono initiative, but weirdly he wasn’t…
Our client, a national charity, was running a plethora of digital advertising campaigns on Meta. But their campaigns each had relatively small media budgets. Hiring an agency to deliver them would’ve eaten up a…
Samaritans had been running Facebook challenges since October 2020, and like lots of other charities at the time, seeing great success. But as more charities entered the space, the cost per lead began to…
