The Motor Insurers’ Bureau (MIB) is an organisation working with insurance companies to provide services to victims of hit-and-runs or uninsured drivers. But they struggled to raise awareness and engage with their target audience…
Our senior SEO exec Rob was losing hope. He’d sent out tens of LinkedIn messages offering his skills for free to charities as part of Platypus Digital’s pro bono initiative, but weirdly he wasn’t…
Our client, a national charity, was running a plethora of digital advertising campaigns on Meta. But their campaigns each had relatively small media budgets. Hiring an agency to deliver them would’ve eaten up a…
Samaritans had been running Facebook challenges since October 2020, and like lots of other charities at the time, seeing great success. But as more charities entered the space, the cost per lead began to…
Samaritans had previously relied on time-limited paid search campaigns for their winter appeal, with limited success. They were hesitant about investing more in paid search efforts for the upcoming appeal, not being sure if…