Analytics

Digital investment: charity’s money problem

There’s a great scene in Season 3 of the Wire.

In a meeting with his staff, the young, ambitious and newly-elected Mayor Carcetti is in good spirits. He’s campaigned for mayor on a platform of being tough on crime. And now that he’s assumed office, he’s committed to ending meaningless, numbers-driven policing in Baltimore in favour of more meaningful police work – even if it doesn’t play as well in the press.

He’s promised the police force …Read More

How to spread digital knowledge to other teams

Trying to get digital knowledge to spread beyond the confines of the digital team can be the work of a lifetime for a head of digital in a charity.

Even if you’ve got a digital team of a reasonable size, your organisation’s digital outputs are always going to be limited if it’s all down to just that team. And even if you do all the doing, having colleagues who get the basics doesn’t half help.

It’s …Read More