Facebook unveiled its first charitable giving tools back in 2017, and in the last two years, fundraisers and the donate button have drastically changed the game for how charities solicit donations and support via social media.
Building on a generation of donors who spend lots of time online, give sporadically and …Read More
There’s a great scene in Season 3 of the Wire.
In a meeting with his staff, the young, ambitious and newly-elected Mayor Carcetti is in good spirits. He’s campaigned for mayor on a platform of being tough on crime. And now that he’s assumed office, he’s committed to ending meaningless, numbers-driven …Read More
Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before.
Is your charity set up to take full advantage of that?
Here are the four essential elements of raising money online.
1. A plan
You wouldn’t set on any journey without …Read More