Analytics

Digital investment: charity’s money problem

There’s a great scene in Season 3 of the Wire.

In a meeting with his staff, the young, ambitious and newly-elected Mayor Carcetti is in good spirits. He’s campaigned for mayor on a platform of being tough on crime. And now that he’s assumed office, he’s committed to ending meaningless, numbers-driven policing in Baltimore in favour of more meaningful police work – even if it doesn’t play as well in the press.

He’s promised the police force …Read More

4 essential elements of digital fundraising

Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before.

Is your charity set up to take full advantage of that?

Here are the four essential elements of raising money online.

 
1. A plan
You wouldn’t set on any journey without a map. So don’t embark on a programme of digital fundraising without an idea of what you’re going to do.

Make sure your plan covers:

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