Platypus Digital is looking for a PPC Executive to join our growing team.
You’ll help deliver high-performing paid media campaigns for our charity clients, working across Google Ads (including Ad Grants, Performance Max, Search, Display and YouTube) and Microsoft Ads. You’ll plan, build and optimise activity that drives results, and use data to explain how your work is making a difference.
You’ll work closely with clients and colleagues to make sure campaigns run smoothly, targets are met, and insights are shared. You’ll also contribute to internal team calls, reporting, and ongoing improvement. From day one, you’ll be supported to grow your technical and communication skills as part of a clear pathway to Senior PPC Executive.
This role creates real-world impact by helping charities raise funds, reach people in need, and deliver their missions. You’ll also get 10% of your time to work pro bono for a cause you care about.
Non-graduates are very welcome to apply – you don’t need a degree for this position.
Role details
Location: We have a hybrid working setup with an office in London Bridge, SE1. Most people split their time between their home and the office. We’re not currently accepting remote-only applications for this role.
You’ll be expected to work from the office for around 29% of the year (around 63 days), including for client meetings, team days, and other key activities. This varies month to month but is designed to support flexibility and balance.
Role type: Full-time, permanent
Flexible working: We support day-to-day flexibility with your working hours. You can occasionally adjust your start and finish times around the team’s usual working hours (usually between 10am and 4pm) to accommodate personal commitments like school runs or appointments. These adjustments are agreed with your manager and can vary week to week, they’re not permanent changes to your working pattern.
This role is not open to part-time hours, compressed hours, or other formal flexible working arrangements.
Salary:
- London-based: £37,000 – £41,000
- Outside London: £34,000 – £38,000, plus up to £3,000 travel allowance
We offer a higher salary range for London-based team members, as our office is in London Bridge and we know the costs of travel and living in the city can be higher. For those based outside London, we provide a travel allowance to help support office visits when needed.
We value spending some time together in person helps us collaborate, learn from each other and feel more connected. That’s why we encourage regular office time across the year to allow for client meetings, team days, and shared planning, while balancing this with the flexibility to manage your work in a way that suits you.
New starters always begin at the bottom of the range and are eligible for a stage review within their level after six months in their role.
Closing date for applications: Monday, 30th June 2025 at 8am.
What you will do
Plan and deliver effective paid media activity
- Contribute to campaign planning, ensuring your work supports client goals and account strategy
- Carry out keyword and audience research to shape targeting and structure
- Build and structure campaigns using Google Ads Editor, applying internal conventions and QA processes
- Set up conversion tracking using Google Tag Manager and Google Analytics
- Optimise activity using in-platform tools and third-party platforms such as SEMrush and Optmyzr
- Refine targeting, bidding, creative and budgets based on performance data
Analyse performance and drive improvement
- Monitor performance in Google Analytics and Looker Studio (formerly Data Studio)
- Review campaign results against KPIs such as conversions, CPA, ROAS and impression share
- Make clear, practical recommendations to improve outcomes
- Create reports and dashboards that are accurate, useful, and easy for clients to understand
- Take ownership of campaign performance updates in client and internal calls
Build strong relationships with clients and colleagues
- Host regular client calls to present results, gather feedback, and agree next steps
- Take accurate notes, follow up promptly, and track work in Asana
- Collaborate with colleagues across the agency to ensure joined-up, high-quality delivery
- Proactively flag blockers and suggest solutions to keep work moving forward
Share knowledge and mentor others
- Support junior colleagues with day-to-day questions and quality checks
- Share useful learnings in team meetings to improve collective understanding
- Stay up to date with platform changes and contribute ideas to improve team delivery
- Model supportive, high-quality work and offer constructive feedback when needed
Key skills and experience
Essential
- Hands-on experience planning, building and optimising Google Ads campaigns (including Search and Ad Grants)
- Confident using Google Analytics and Looker Studio to track and report on campaign performance
- Able to write clear, compelling and compliant ad copy aligned to campaign goals
- Comfortable managing budgets, tracking conversions, and troubleshooting setup issues
- Strong attention to detail with a commitment to quality and consistency
- Clear, structured communicator – both in writing and when speaking with clients
- Positive, collaborative and respectful – someone who works well with others and supports team culture
- A genuine interest in charity, digital marketing, and making a positive impact
Desirable
- Experience working with Microsoft Ads, Performance Max, or YouTube campaigns
- Experience in a digital campaigning, marketing, or fundraising role (agency or in-house)
- Google Ads certifications or other platform qualifications
- Comfortable using tools like Asana, Slack, and Google Workspace to manage projects and communicate
Tools you will use
- Google Ads and Google Ads Editor – to manage and build campaigns across Search, Display, YouTube and Performance Max
Google Analytics – to monitor campaign impact and track conversions - Google Tag Manager – to set up tracking and manage tags
- Looker Studio (formerly Data Studio) – to create dashboards and visualise performance
- Microsoft Ads – to run and optimise campaigns across Bing
- Asana – to manage tasks, timelines and project updates
- Slack and Google Workspace – for day-to-day communication and collaboration
- Harvest – to track time and billable hours
Who we are
Platypus Digital is a digital marketing agency that works exclusively with charities. We use digital to help causes create real, positive change — whether that’s raising vital funds, reaching people in need, or influencing policy.
Our values shape everything we do:
Make a positive difference – we work with charities that improve lives, protect the planet, and advance social justice
Have each other’s backs – we support one another with empathy, respect, and care
Tell it like it is – we believe honest, constructive communication builds trust and makes work better
Go the extra mile – we’re proud of our work and committed to delivering excellent results
You’ll be joining a team that works with brilliant charities like Sightsavers, War Child, Concern Worldwide and the Mental Health Foundation – helping them connect with supporters and reach the people who need them most.
What you get
We want Platypus Digital to be a great place to work. We work with charities because we genuinely want to make a difference in the world and in order to do great work, we need a happy and fulfilled team.
We have a culture of:
🏠 flexible working from home, part-time, flexitime and job-sharing available
✊ the chance to work with lots of different people at great charities
💪 a culture of believing in the expertise of our team, letting them lead projects
🧪 the chance to try new things when you want to, without submitting long proposals in triplicate
🏫 the chance to showcase your work at our events, on webinars and on our blog
🤝 actively encouraging union membership for legal advice/representation, and access to a wide range of benefits
So at Platypus Digital, you get:
🏖️ 35 days holiday (pro-rata) plus bank holidays in England and Wales
🗓️ a paid five-week-long sabbatical after five years of service, and every five years after that
🍼 enhanced parental leave
🌱 pension contributions matched up to 5% through NEST
💰 annual profit share scheme
📚 annual learning and development budget per team member
🤗 10% of your billable hours to use pro bono for a charity of your choice
🩺 access to health, optical and dental care through Benenden Health not-for-profit mutual society
📝 access to an independent financial advisor through Bippit
🧠 access to message-based therapy and 24/7 phone support
In March 2022 we became a certified B Corp. Scoring highly on the workers score is one proof point that we’re doing something right for the people who work here.