Google Ads cost per click (CPC) rates are increasing across the board and across all industries. For charities, this creates a real and immediate challenge. Budgets for digital marketing are often tight at the…
The Eve Appeal is the leading gynaecological cancer charity. To help save lives, they focus on preventing and improving the early diagnosis of womb, ovarian, cervical, vulval and vaginal cancer. Good results but wanted…
This is a guest post by Rebecca Brewer, Digital Marketing Manager at Dementia UK. In 2017 Glyn Thomas wrote a brilliant blog that pretty much shook the sector for those of us working in…
Parkinson’s UK is a national charity dedicated to improving the lives of people living with Parkinson’s. They campaign for better health and care, research new treatments, and develop life-changing support services. They run an…
The way people find information online is changing fast. AI search tools like ChatGPT and Google’s AI Overviews have already changed how people find and consume information. These systems synthesize answers from many pages…
Since 2016, charities have been held to stricter standards than businesses when it comes to sending follow-up emails and texts to donors, volunteers and event attendees. That’s all changing with the Data (Use and…
