Insights Archives - Platypus Digital

How Concern Worldwide used programmatic ads to supercharge ethical gift sales

Concern Worldwide is one of the world’s leading humanitarian organisations dedicated to tackling extreme poverty and hunger in some of the most vulnerable communities across the globe. Raising awareness of Concern in the ethical…

Jamie Pitts
August 26, 2025

Meta’s EU political ad ban: what it means for charities

From 10 October 2025, Meta will stop allowing political and social issue advertising across the European Economic Area (EEA). This includes any ads flagged under its “Social Issues, Elections or Politics” (SEP) category –…

Krislyn Tan
July 30, 2025

Getting to grips with AI Max in Google Ads

Introducing AI Max AI Max is Google’s latest step in enhancing how search campaigns are built and optimised in Google Ads. Google says AI Max uses its full AI capabilities to simplify campaign setup,…

Jamie Atkins
June 16, 2025

The Impact of Google’s AI Overviews on charity website traffic – and what to do about it

AI-powered search is changing how people find information online. A recent study by Semrush published in Search Engine Journal said that Google’s AI Overviews now appear in 42.5% of search results as of Q4…

Rob Murgatroyd
May 6, 2025

Changes to Microsoft Advertising Consent Mode: What Your Charity Needs to Know

Online advertising is evolving once again, with stricter consent requirements coming into effect for Microsoft Ads.. If your organisation runs Microsoft Advertising campaigns (like Bing Ads) targeting users in the EEA, UK, or Switzerland,…

Jamie Pitts
April 2, 2025

New payment card data security changes (PCI DSS) – what your charity needs to know

As if Meta’s recent changes weren’t enough, online payments are about to get more complicated. Any website that processes payment card details will soon need to meet new security standards. 2025 is shaping up…

Jamie Pitts
February 13, 2025

How Concern Worldwide used programmatic ads to supercharge ethical gift sales

Meta’s EU political ad ban: what it means for charities

Getting to grips with AI Max in Google Ads

The Impact of Google’s AI Overviews on charity website traffic – and what to do about it

Changes to Microsoft Advertising Consent Mode: What Your Charity Needs to Know

New payment card data security changes (PCI DSS) – what your charity needs to know

How Platypus Digital helped Ben improve their Google rankings with SEO

How Concern Worldwide used programmatic ads to supercharge ethical gift sales

Meta’s EU political ad ban: what it means for charities

How Platypus Digital helped Ben improve their Google rankings with SEO

How Concern Worldwide used programmatic ads to supercharge ethical gift sales