The Eve Appeal is the leading gynaecological cancer charity. To help save lives, they focus on preventing and improving the early diagnosis of womb, ovarian, cervical, vulval and vaginal cancer.
Good results but wanted expert help to make them great
The Eve Appeal had taught themselves how to run Facebook and Instagram ads and built up good knowledge over time. They ran campaigns all year round, mostly promoting fundraising challenges to reach people who want to make a difference and help to save lives from gynae cancers.
Their ads were already working well, but they wanted expert help to find ways to improve and get even better results from their Meta Ads campaigns.
They needed advice on tracking their results, getting more from the platforms, who to target with their ads, and what to test. They also wanted help planning future campaigns and training their team.
We gave expert advice across all their main concerns
We started by focusing on what The Eve Appeal most wanted help with, then changed our approach based on what they needed as we worked together. This included advising them on tracking problems and new Facebook restrictions.
Our support included calls to understand their challenges and what they wanted to achieve. We looked at their campaigns and gave them recommendations for future work and improvements.
We checked their tracking setup and gave advice on how to make it better. We also helped them deal with new Facebook restrictions that affected their campaigns during our work together.
Our expert advice transformed how they think about their ads
Our guidance focused on giving strategic advice rather than running campaigns for them. The recommendations and insights we provided gave The Eve Appeal practical ideas for improving their campaigns and tracking without breaking the bank.
These suggestions provided them with building blocks to develop their own individual skills as well.
The advice helped improve their work not just on Facebook and Instagram but across all their digital marketing.
“Working with Sam and Jamie at Platypus has been fundamental for us in gaining insight and being able to optimise our ads. After starting to work with the team, we’ve seen some real improvements in performance and have been able to reframe the way we think about our ads going forward. They’ve helped us think more strategically and have always been there to answer any questions we may have. A huge thank you!”
— The Eve Appeal team
