Billions are spent on online advertising every year. 60% of all online ads are search ads. The vast majority of Google’s mind-boggling income comes from Google AdWords. Charities get an amazing $10,000 monthly…
The thousands of free visits to your website that Google Grants can give you every month look great. All those people digitally flocking to your door! All those big numbers!
But a maximum bid of…
Last week, The Independent’s owners, ESI Media, announced that the publication is moving to “digital-only future”. In other words, no more print editions of The Independent or The Independent on Sunday. It also said…
In the 19th century, Thomas J. Barratt created a campaign for Pears Soap, thought by some to be the first advertising campaign. It centred around the delightfully direct slogan:
“Good morning. Have you used Pears’…
The average person apparently checks their email 15 times a day. That’s me on a disciplined day.
It’s time to uncover the gold hidden in our email lists.
Here are five reasons why a properly…
The first week of 2016 is a perfect time to start doing things differently (specifically – better). So we at Platypus Digital have our heads down learning this week. But we aren’t just sending…
The cost of not investing in digital transformation