Anthony Nolan, the national blood cancer charity, were having great success recruiting fundraisers who had a connection to blood cancer or blood disorders.
The charity wanted to ramp this up even further and raise more money for the charity to support more people with blood cancer.
What we did
We knew we needed to attract, inform and inspire potential fundraisers. So we built a dedicated landing page where people could request a fundraising pack.
It focused on three things:
- What would appeal to someone who wanted to make a difference
- What Anthony Nolan would need from them
- Inspiring imagery that supported a clear call to action
We drove traffic to the landing page through Facebook and Google AdWords ads.
We targeted people who would be likely to have a personal connection with the cause. They are more likely to use the fundraising pack and raise money for Anthony Nolan.
The campaign has connected Anthony Nolan to 124 people. Those who fundraise should raise £1,300 each in the first year alone. Long term, that’s potentially hundreds of thousands raised in the fight against blood cancer.
This work has meant that more lives will be saved by Anthony Nolan. We’re really proud to have helped create this connection.