Adapting Charity Services to Coronavirus

We can help your services and fundraising adapt to the new normal.

Coronavirus has transformed the charity landscape. Fundraising events have been cancelled, in-person services have had to move online overnight and the sector as a whole is reeling.

Budgets are being moved away from face-to-face fundraising and into digital, DRTV and phone.

Here’s how we can help charities adapt to the new landscape.

Reviews

We can help charities map out the full impact of coronavirus on their services and fundraising.

We can analyse:

how people are now seeking out your service online services
the performance of your digital marketing channels
online fundraising benchmarks, including Facebook Donate and Facebook Fundraisers

Strategy

We draw on this information and our experience working with over 160 charities and make recommendations on which marketing channels to invest in and which ones to cut back.

This includes short, medium and long term recommendations.

Fundraising

Challenge events, community, face to face fundraising and more have been devastated by coronavirus. Charities are having to adapt quickly.

We can help by:

planning and delivering emergency fundraising campaigns
making your everyday digital fundraising fit for purpose
planning new fundraising products that work in the current climate.

Service planning

People’s needs and behaviour online has changed dramatically.

So we analyse the results of our data review, add our data on the wider coronavirus environment for charities, and make recommendations on how your services should adapt.

We can also help you with

Digital Reviews

PPC Retainers

Training

Facebook Advertising

SEO

Want to do something great with digital?

Great! So do we. Just let us know what you had in mind and we’ll be in contact lickidy-split.

“I've worked with the Platypus team multiple times. They're the agency we always go back to because of their broad range of skills, consistently great team, good sense and pragmatism and the fact that hey are always a joy to work with."

Lynn RobertsAssistant Director - Digital & Innovation, Action for Children

"We have worked with Platypus on a number of big projects; from understanding what Parkinson’s UK needs from a Digital Fundraising team to developing Data Studio dashboards that our teams can work with on a daily basis. It is great to work with an agency who ‘get us’ and can help us with such a wide variety of digital projects in such a knowledgeable way."

Emily SturdyDigital Supporter Engagement Lead, Parkinson's UK

“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”

Ella PierceHead of Digital Fundraising, Sightsavers

"Platypus are an awesome agency to work with - their expertise of PPC is fantastic and they have transformed our Google Grants account. Huge thanks to the amazing Nikki for being such a patient and knowledgeable trainer."

Imogen ProctorDigital Marketing Executive, Teenage Cancer Trust

So fab to hear that Platypus are as good as I thought they were. Feedback from the team was that they were a "dream to work with" on our Christmas campaign, "Understand and totally got us." Thanks guys, you've helped a lot of children with cancer with your genius.

Kate LeeCEO, Clic Sargent