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Why your charity should invest in SEO

What is SEO? SEO is the process of optimising your website to give people and search engines the best possible experience. It aims to get your pages to appear higher up search engine results…
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Moving to Google Analytics 4 – what your charity needs to know

Imagine you’re moving house. You’ve been in your house for years. You’ve got a loft full of old DVDs, computer games for consoles that don’t exist any more and things you do actually want…
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What To Do in Your First 100 Days in a Digital Role

So, you’ve landed a new digital role. You can’t wait to get stuck in with exciting, innovative work. But wait a second – before you get started, there are some things you should prioritise…
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When to use Facebook Ads Awareness Objectives

When to use Facebook Ads Awareness Objectives For many charities and not-for-profits, the world of Facebook Advertising is a minefield. The terminology is confusing when you first start out and doesn’t always ‘fit’ with your…
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Quick wins for SEO

Search engine optimisation can be so difficult these days. It’s not as simple as dumping a load of keywords on a website anymore. There are all sorts of factors to take into consideration if…
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4 essential elements of digital fundraising

Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before. Is your charity set up to take full advantage of that? Here are…