If you’re a charity, you’re entitled to $10,000 a month of free advertising through Google Ad Grants. Hurray!
All that traffic sounds amazing, doesn’t it?
But there are conditions to your grant that can make it difficult to get the traffic you might be expecting.
Here’s how to get the best out of your Google Ad Grant.
1. Don’t go for the obvious keywords
Unless you have maximised conversions in place, you can only bid a maximum of …Read More
What is the Google Ad Grant?
The Google Ad Grant (commonly known as Google Grants) is a $10,000 monthly in-kind advertising spend for Google AdWords that Google gives to registered charities and nonprofits.
That means charities registered with the scheme can advertise on the Google search results page for free. That in turn generates traffic to the charity’s website.
Who uses it?
Thousands of charities all over the world use the Google Ad Grant.
If you Google anything charity-related, you’ll …Read More