Analytics

Digital investment: charity’s money problem

There’s a great scene in Season 3 of the Wire.

In a meeting with his staff, the young, ambitious and newly-elected Mayor Carcetti is in good spirits. He’s campaigned for mayor on a platform of being tough on crime. And now that he’s assumed office, he’s committed to ending meaningless, numbers-driven policing in Baltimore in favour of more meaningful police work – even if it doesn’t play as well in the press.

He’s promised the police force …Read More

7 digital must-haves for charities

Getting started with digital at your charity can be an overwhelming prospect.

There is such a huge number of tools, platforms and opportunities out there that it can be impossible to narrow down where to start.

Here are the 7 essential things we think every charity should have as part of their marketing arsenal.
A plan
Before you get started with all those fancy tools, do you know who you’re actually going to try and reach with …Read More