Introduction If your charity is planning next year’s digital fundraising budget, you need to consider a lot of things. In this blog post, we recommend you do that by identifying your objectives, mapping resources,…
How Google’s cookies changes could affect your charity
Google recently postponed its cookies phase-out Google initially announced it would phase out third-party cookies on Google Chrome in 2022. They have now postponed that to 2023. Privacy Sandbox will replace cookies When they…
Online advertising is a huge part of digital fundraising. Whether it’s Google Ad Grants, Facebook Ads or display advertising, paid ads have a big part to play. When planning your digital fundraising campaigns, it’s…
Why strategy is harder for charities and how to do it right
Here’s a nice simple question – what is strategy? You’d think it was easy. We talk about strategy every day, in meetings, at conferences, even ‘eating strategies’ in the pub. But when I posed…
