What are Facebook ads?
Charity Facebook ads can reach people in their Facebook news feeds, on Instagram, in the right-hand sidebar of Facebook, and within articles viewed on Facebook.
There are loads of different ad formats available – from carousels for promoting a range of fundraising products or services, to video ads to grab people’s attention, and canvas ads for a full-screen experience.
Why should charities use Facebook ads?
Facebook ads are great for charities because:
they’re amazingly …Read More
How many Twitter accounts do you follow that make you stop scrolling through your timeline as soon as you see them?
How many of them are charities?
Sometimes it seems non-NGO accounts are getting braver, brasher and bolder in their approach to social media. Politeness be damned – they know why they exist, and they’re calling out bad behaviour when they see it.
Accuse of them anything but being bland. And like it or not, their stance gets …Read More