By Caio Resende, pexels.com

How to navigate the new Adwords experience

It’s finally happening. A year after Google gave us the new Adwords interface to try, they’re taking the old one off us and forcing us into modernity.

As of July 10th, you’ll no longer be able to flick between old Adwords and new Adwords. You’ll have to use the new one, whether you like it or not.

Most people don’t like change. But fear not! The new Adwords interface is reason to celebrate. Here’s why. …Read More

Getting started with AdWords

We’ve all gotta start somewhere. If you’ve found this blog, chances are you already know more than most. In this blog, we’re going to give a rundown of what AdWords is, how it works and how to get started. See you in the comments!

 
What is AdWords?
AdWords is Google’s advertising platform which lets advertisers pay to appear on search engine results pages (SERPs), YouTube, across the Google Display Network, as well as AOL search, Ask.com, and …Read More

5 ways to comply with Google’s new Ad Grant changes

Google has just announced an update to its rules on Google Ad Grants accounts.

There’s some good news, and some bad news (with good effects).
The headlines
There are three big changes:

Maximised conversions for all – that means bidding more than $2 for keywords.
A minimum click through rate – your account needs to average 5% now
Better keywords – no single keywords, no targeting other brands, no vague keywords

Changes kick in on 1 January 2018.
The details …Read More

How to apply for the Google Ad Grant

What is the Google Ad Grant?
The Google Ad Grant (commonly known as Google Grants) is a $10,000 monthly in-kind advertising spend for Google AdWords that Google gives to registered charities and nonprofits.

That means charities registered with the scheme can advertise on the Google search results page for free. That in turn generates traffic to the charity’s website.
Who uses it?
Thousands of charities all over the world use the Google Ad Grant.

If you Google anything charity-related, you’ll …Read More