*This role is now closed*
We’re on the lookout for a talented PPC Executive to join our paid social team at Platypus Digital.
In this role, you’ll be planning, optimising, and reporting on campaigns for our dedicated charity clients. If you have a knack for creating impactful paid social campaigns, expertise with Meta Ads and other paid social platforms, and a drive to make a positive difference, we’d love to hear from you.
This role also offers the unique opportunity to work pro bono for a cause close to your heart, giving you the chance to expand your skills while making a real impact.
We welcome applications from non-graduates – no degree is required.
We want to hear from you if you are:
- Able to create paid social marketing campaigns via Meta Ads and other paid social platforms
- Skilled in reporting using Google Analytics or Supermetrics
- Someone who wants to make a positive difference in the world
- Constantly improving your professional skills
- Have worked on campaigns for a charity, as part of an agency, or as a freelancer
Please be aware that this position does not offer visa sponsorship. All applicants must have the legal right to work in the UK at the time of application.
Location: We have a hybrid working set up with a coworking space in London Bridge. Most of the team mostly work from home and come in to work together and to meet clients a few times a month. We are not accepting remote only applications for this position.
Role type: Full-time, permanent
Salary: £37,180 to £41,180 (London) / £34,180 to £38,180 (plus up to £3,000 travel allowance if outside London). New starters begin at the start of the range and are eligible for a stage review within their level after six months.
Closing date for applications: Tuesday 27th August 2024, 8:00am.
How to apply: Follow the steps at the end of this page. We will then follow our anonymous recruitment process to make sure it’s as fair as possible.
What you will do
You’ll manage the day-to-day paid campaigns on Facebook and Instagram for our amazing charity clients.
You’ll craft and execute innovative advertising strategies, plan and manage paid social activities, and create captivating campaign content. You’ll build precise audience segments on Meta Ads, set up and launch campaigns via Meta Ads Manager, and oversee daily budget allocations.
Imagine working on a campaign for Amnesty International UK that not only raises awareness but sparks conversations about human rights. You’ll tweak and optimise these campaigns using the latest tools, A/B testing, and audience insights, ensuring they hit the mark.
Partnering with organisations like Young Lives vs Cancer, you’ll work as part of a team that develops ads that tug at the heartstrings and inspire action, driving crucial donations to support young people with cancer.
You’ll get the chance to plan and execute campaigns for charities like the Mental Health Foundation that reach hundreds of thousands of people in the UK. You’ll engage with audiences meaningfully, encouraging conversations that contribute to positive change in mental health awareness.
Collaborating with our analysts, you’ll ensure flawless UTM tracking and provide insightful reports that help our clients see the impact of their campaigns.
Our team values creativity and autonomy, giving you the freedom to innovate and make a real difference.
Campaign management – 70% of your time
- Develop and implement advertising strategies for campaigns, aligning with client goals.
- Plan and build audiences on Meta Ads, identifying target groups and setting up audience segments.
- Create engaging content for campaigns, including text, images, and videos to capture audience attention.
- Plan budget allocations and manage daily spends for Meta Ad campaigns, ensuring cost-effectiveness.
- Build and manage Meta Ads campaigns for clients, overseeing campaigns from start to finish.
- Implement UTM tracking parameters and ensure accurate tracking with our developer.
- Optimise campaigns using A/B testing and audience testing to improve performance.
- Conduct channel reviews to ensure optimal performance for various projects.
Reporting – 30% of your time
- Create real-time dashboards using Supermetrics and Google Analytics to keep clients informed.
- Provide weekly updates to clients on tasks, optimisations, and campaign performance.
- Develop detailed monthly insight reports on key metrics such as conversion rates, ROAS, and CPA.
- Advise clients on actionable steps based on report insights.
Working with clients and the team – always a priority
- Maintain strong relationships with client contacts to ensure satisfaction.
- Communicate regularly with colleagues about project progress.
- Identify new opportunities to improve and grow client campaigns and agency processes.
- Collaborate openly with team members, especially during challenging situations.
Tools you will use
- Meta Ads platform
- Spotify Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads
- Google Analytics
- Google Workspace (Docs, Sheets, Meet)
- Microsoft Excel/Google Sheets for detailed analysis
- PowerPoint/Google Slides for presenting insights
- Asana for project management
- Harvest for time tracking
- Slack for internal communication
Key skills and experience
Essential
- Proficient understanding of Meta Ads and paid social campaign planning
- Knowledge of tracking pixels, UTM parameters, and basic code implementation
- Strong attention to detail
- A genuine ambition to drive positive societal change
Nice to have but not essential
- Experience in a digital campaigning or fundraising role within a charity
- Experience in working within agencies
- Individual or Agency certifications from Meta
- Proficiency in using collaborative cloud-based tools, particularly Asana
- Ability to interpret data sets and derive actionable insights
- Familiarity with reporting tools like Supermetrics and Google Sheets
Who we are
We are a digital marketing agency that only works with charities. We want to use digital to make a positive difference in the world.
We do this through digital marketing services like paid search, paid social, creating digital marketing strategies, and more.
Our values are really important to us (you can find out why in this blog post). They are:
- Make a positive difference
- Constantly improve
- Communicate openly
- Support each other
You’ll work with charities like Amnesty International, Mental Health Foundation and Young Lives vs Cancer to raise money and connect them to people who are looking for support.
You’ll collaborate with friendly experts in the team through one to one meetings, team meetings, team retros and weekly whole team lunches.
You’ll work with lots of lovely clients who really value our work.
Why work for us?
We want Platypus Digital to be a great place to work. We work with charities because we genuinely want to make a difference in the world and in order to do great work, we need a happy and fulfilled team.
We have a culture of:
flexible working from home, part-time, flexitime and job-sharing available
the chance to work with lots of different people at great charities
believing in the expertise of our team, letting them lead projects
the chance to try new things when you want to, without submitting long proposals in triplicate
the chance to showcase your work at our events, on webinars and on our blog
actively encouraging union membership for legal advice/representation, and access to a wide range of benefits
We are a certified B Corp. Scoring highly on the workers score is one proof point that we’re doing something right for the people who work here. And we’re committed to doing even better.
We’re really proud of what we offer employees at Platypus:
35 days holiday (pro-rata) plus bank holidays in England and Wales
a paid five-week-long sabbatical after five years of service, and every five years after that
enhanced parental leave
pension contributions matched up to 5% through NEST
annual profit share scheme
annual learning and development budget per team member
10% of your billable hours to use pro bono for a charity of your choice
access to message-based therapy
a matching regular donation of up to £20 per month
access to health, optical and dental care through Benenden Health through salary sacrifice
If you are keen to make a difference with social marketing, and are committed to our values, we will give you all the training and experience you need to progress with us.
How to apply
To ensure a fair and unbiased selection process, we will follow our anonymous recruitment process for this role. Here’s how the process will work:
- Fill in our application form, giving details of your relevant experience and reason for wanting to work for Platypus Digital by Monday 26th August 2024, 8:00am.
- If we shortlist you, we will email you and organise a time for you to complete a 1-hour task to assess your skills. You can do this during the week commencing Monday 9th September 2024, including an evening or weekend.
- If the task goes well, we will invite you to a video call interview via Google Meet on a time and date that works for everyone.