Your charity is going to want to run a campaign at some point, whether it’s an ongoing effort to recruit more regular givers online, an awareness month or a one week brand campaign.
Be warned though – running a campaign takes lots of effort. So should you bother?
Here are 6 questions …Read More
We recently caught up with Amanda Neylon, former head of digital at Macmillan Cancer Support.
She had a pretty big digital team there.
But what would she do in your shoes? Here’s what someone who knows a huge amount of charity digital would do if she was you.
1. Improve your understanding of your …Read More
One of the big problems with digital marketing as a discipline is its relative newness.
It’s been around a few years, but nowhere near as long as communications, fundraising or finance. Disciplines like those have been around long enough that many senior leaders in charities cut their teeth on them. …Read More
If you run a Google Grants account, you’ll be loving all the free traffic it brings you. But sometimes, the limitations are just too, well, limiting.
To get around them, most big charities run paid AdWords accounts alongside their Grants account.
Should you do that too?
The signs to look out …Read More
You can barely put your head out your front door at the moment without a passerby shouting something about how digital transformation is the hottest new trend. Everywhere we turn, it’s the big thing to do.
Hang on though. What does it even mean?
I recently tweeted that exact question. I wasn’t …Read More
Billions are spent on online advertising every year. 60% of all online ads are search ads. The vast majority of Google’s mind-boggling income comes from Google AdWords.
Charities get an amazing $10,000 monthly advertising grant on the Google AdWords platforms. Which is great, but just because something is free, doesn’t mean …Read More
The thousands of free visits to your website that Google Grants can give you every month look great. All those people digitally flocking to your door! All those big numbers!
But a maximum bid of $2 on any one keyword creates a problem. Read More
In the 19th century, Thomas J. Barratt created a campaign for Pears Soap, thought by some to be the first advertising campaign. It centred around the delightfully direct slogan:
“Good morning. Have you used Pears’ soap?”Read More
What they are
There’s nothing like getting together.
The internet, and social media in particular, is frequently scoffed at attempting to replace human interaction. One area where it’s a good job it is doing that is on online communities. Because these communities offer real support, no matter where you are.
Online communities are …Read More
Introducing New Tools for Nonprofits from Facebook on Vimeo.
There will be way, way more donations
Facebook and Twitter users don’t like leaving the social network once they’re in them. That’s why they both have their own browsers, to help come back after clicking on a link. The fact that you won’t …Read More