Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before.
Is your charity set up to take full advantage of that?
Here are the four essential elements of raising money online.
1. A plan
You wouldn’t set on any journey without a map. So don’t embark on a programme of digital fundraising without an idea of what you’re going to do.
Make sure your plan covers:
Google Analytics is an excellent tool for charities. It’s free (always important when you’re a non-profit and your budget is tight) and it can give you incredible insights into your web visitors.
Used correctly, you’ll gain valuable information about content that encourages people to volunteer or donate.
But it can be overwhelming. With so much information available to the user, how do you identify which statistics you should be paying attention to? And once you …Read More
If you’re a charity, you’re entitled to $10,000 a month of free advertising through Google Ad Grants. Hurray!
All that traffic sounds amazing, doesn’t it?
But there are conditions to your grant that can make it difficult to get the traffic you might be expecting.
Here’s how to get the best out of your Google Ad Grant.
1. Don’t go for the obvious keywords
Unless you have maximised conversions in place, you can only bid a maximum of …Read More
We have a fun rule in the office.
Anyone who sends an email to another colleague has to donate £5 to a charity of the recipients choice.
It’s transformed the way we communicate with one another in such positive way that we’re encouraging everyone to do it.
Communication is the key
We trade in communications. It’s what we do. But we became aware that our communication with each other could do with some working on. When you’re busy, …Read More
Trying to get digital knowledge to spread beyond the confines of the digital team can be the work of a lifetime for a head of digital in a charity.
Even if you’ve got a digital team of a reasonable size, your organisation’s digital outputs are always going to be limited if it’s all down to just that team. And even if you do all the doing, having colleagues who get the basics doesn’t half help.
It’s …Read More
Getting started with digital at your charity can be an overwhelming prospect.
There is such a huge number of tools, platforms and opportunities out there that it can be impossible to narrow down where to start.
Here are the 7 essential things we think every charity should have as part of their marketing arsenal.
Before you get started with all those fancy tools, do you know who you’re actually going to try and reach with …Read More
We’ve all gotta start somewhere. If you’ve found this blog, chances are you already know more than most. In this blog, we’re going to give a rundown of what AdWords is, how it works and how to get started. See you in the comments!
What is AdWords?
AdWords is Google’s advertising platform which lets advertisers pay to appear on search engine results pages (SERPs), YouTube, across the Google Display Network, as well as AOL search, Ask.com, and …Read More
Twitter is an online news and social media platform that enables people and organisations to share their thoughts and have discussions with other relevant Twitter users.
It is the third most popular social media platform in the UK with 20 million users, following Facebook and Youtube.
In this post we explain what Twitter is, how charities can benefit from using the social platform and have a look at some examples of charities already using Twitter …Read More
What are Facebook ads?
Charity Facebook ads can reach people in their Facebook news feeds, on Instagram, in the right-hand sidebar of Facebook, and within articles viewed on Facebook.
There are loads of different ad formats available – from carousels for promoting a range of fundraising products or services, to video ads to grab people’s attention, and canvas ads for a full-screen experience.
Why should charities use Facebook ads?
Facebook ads are great for charities because:
they’re amazingly …Read More
Google has just announced an update to its rules on Google Ad Grants accounts.
There’s some good news, and some bad news (with good effects).
There are three big changes:
Maximised conversions for all – that means bidding more than $2 for keywords.
A minimum click through rate – your account needs to average 5% now
Better keywords – no single keywords, no targeting other brands, no vague keywords
Changes kick in on 1 January 2018.
The details …Read More