How many Twitter accounts do you follow that make you stop scrolling through your timeline as soon as you see them?
How many of them are charities?
Sometimes it seems non-NGO accounts are getting braver, brasher and bolder in their approach to social media. Politeness be damned – they know why they exist, and they’re calling out bad behaviour when they see it.
Accuse of them anything but being bland. And like it or not, their stance gets …Read More
We recently caught up with Amanda Neylon, former head of digital at Macmillan Cancer Support.
She had a pretty big digital team there.
But what would she do in your shoes? Here’s what someone who knows a huge amount of charity digital would do if she was you.
1. Improve your understanding of your audience
It’s important to understand your audiences so you are only doing things that will work for them. There is a massive,amount of things that everyone …Read More
Nearly half of charities are only receiving 20% of their donations online.
By comparison, only one in five SMEs get the same percentage of their payments online. One in three actually get all their payments online.
In other words, businesses are way better at accepting online payments than charities. Online fundraising is falling behind.
While business and charities are of course very different kettles of fish, it’s still an alarm bell.
What is holding online fundraising back?
Not enough resources
This …Read More
One of the big problems with digital marketing as a discipline is its relative newness.
It’s been around a few years, but nowhere near as long as communications, fundraising or finance. Disciplines like those have been around long enough that many senior leaders in charities cut their teeth on them.
Not so with digital. That’s often new to the top brass.
That often leads to heads of digital being managed by people without a background in …Read More
If you run a Google Grants account, you’ll be loving all the free traffic it brings you. But sometimes, the limitations are just too, well, limiting.
To get around them, most big charities run paid AdWords accounts alongside their Grants account.
Should you do that too?
The signs to look out for
Some signs that it’s time to make the jump to a paid account include:
Seeing the words ‘Below first page bid’ on all the campaigns …Read More
You can barely put your head out your front door at the moment without a passerby shouting something about how digital transformation is the hottest new trend. Everywhere we turn, it’s the big thing to do.
Hang on though. What does it even mean?
I recently tweeted that exact question. I wasn’t exactly inundated with replies (apart from Karl Wilding’s answer – that guy knows a thing or two). Which suggests that not everyone is actually sure …Read More
Digital can be a lonely old job.
More often than not, the main digital person at a charity is in a small team. Or the only ‘digital’ person in the whole place.
That means they lack folk with deep experience in their trade to lean on and draw inspiration from. So they have to look outside the organisation for that.
Here are six sources that have been educational, inspiring and a kick up the arse all at once …Read More
Ever been in a meeting where your organisation’s digital presence is being discussed?
Has an attendee (let’s call him John) ever smiled and said “I don’t get all this tech stuff” or “I’m a bit of a luddite!”?
Did you detect a note of pride in John’s voice?
Light-hearted asides like these (let’s call it the luddite line) these are more harmful to digital than they look.
If that person really does struggle to use the internet or computers …Read More
Billions are spent on online advertising every year. 60% of all online ads are search ads. The vast majority of Google’s mind-boggling income comes from Google AdWords.
Charities get an amazing $10,000 monthly advertising grant on the Google AdWords platforms. Which is great, but just because something is free, doesn’t mean it’s worth it. Why bother using it?
Here are five reasons your charity should be on Google AdWords, starting today.
Immediate route to a targeted market
AdWords gives …Read More
The thousands of free visits to your website that Google Grants can give you every month look great. All those people digitally flocking to your door! All those big numbers!
But a maximum bid of $2 on any one keyword creates a problem. Read More