Google has just announced an update to its rules on Google Ad Grants accounts.
There’s some good news, and some bad news (with good effects).
There are three big changes:
Maximised conversions for all – that means bidding more than $2 for keywords.
A minimum click through rate – your account needs to average 5% now
Better keywords – no single keywords, no targeting other brands, no vague keywords
Changes kick in on 1 January 2018.
The details …Read More
Last night, we held the fifth annual Top 30 Charity CEOs on Social Media awards.
Zoe Amar and I cofounded the annual awards five years ago. Judges selected 30 charity leaders from over 100 nominated as the ones bringing the most transparency, personality and life to their organisations through their social media presences.
We also handed out awards to:
The Best Digital CEO
The Best Digital Leader
The Best Trustee on Social Media
The Best Leader …Read More
Your charity is going to want to run a campaign at some point, whether it’s an ongoing effort to recruit more regular givers online, an awareness month or a one week brand campaign.
Be warned though – running a campaign takes lots of effort. So should you bother?
Here are 6 questions to ask to help you decide.
1. Why are we doing it?
This might seem like a crazy obvious question to ask. But it’s worth asking.
Did …Read More
What is the Google Ad Grant?
The Google Ad Grant (commonly known as Google Grants) is a $10,000 monthly in-kind advertising spend for Google AdWords that Google gives to registered charities and nonprofits.
That means charities registered with the scheme can advertise on the Google search results page for free. That in turn generates traffic to the charity’s website.
Who uses it?
Thousands of charities all over the world use the Google Ad Grant.
If you Google anything charity-related, you’ll …Read More
Today marks the launch of the fifth annual Top 30 Charity CEOs on Social Media awards.
This is the biggest ever year for the awards. A panel of the great and the good will select 30 charity leaders as the ones bringing the most verve, passion and profile to their organisations through their social media presences.
We – that’s us and cofounder Zoe Amar Communications (read Zoe’s piece for the Guardian on the awards) – want shine a spotlight …Read More
At Platypus Digital, we’re big believers in the power of small charities.
Few organisations can match the commitment and passion of a small group of people coming together around a common cause.
But that passion doesn’t always translate into being able to afford the service of an outside agency to reach more people and raise more money.
That’s why we do three things to support small charities.
Offer free consultancy
In partnership with the Small Charities Coalition, we offer free …Read More
How many Twitter accounts do you follow that make you stop scrolling through your timeline as soon as you see them?
How many of them are charities?
Sometimes it seems non-NGO accounts are getting braver, brasher and bolder in their approach to social media. Politeness be damned – they know why they exist, and they’re calling out bad behaviour when they see it.
Accuse of them anything but being bland. And like it or not, their stance gets …Read More
We recently caught up with Amanda Neylon, former head of digital at Macmillan Cancer Support.
She had a pretty big digital team there.
But what would she do in your shoes? Here’s what someone who knows a huge amount of charity digital would do if she was you.
1. Improve your understanding of your audience
It’s important to understand your audiences so you are only doing things that will work for them. There is a massive,amount of things that everyone …Read More
Nearly half of charities are only receiving 20% of their donations online.
By comparison, only one in five SMEs get the same percentage of their payments online. One in three actually get all their payments online.
In other words, businesses are way better at accepting online payments than charities. Online fundraising is falling behind.
While business and charities are of course very different kettles of fish, it’s still an alarm bell.
What is holding online fundraising back?
Not enough resources
This …Read More
One of the big problems with digital marketing as a discipline is its relative newness.
It’s been around a few years, but nowhere near as long as communications, fundraising or finance. Disciplines like those have been around long enough that many senior leaders in charities cut their teeth on them.
Not so with digital. That’s often new to the top brass.
That often leads to heads of digital being managed by people without a background in …Read More