7 digital must-haves for charities

Getting started with digital at your charity can be an overwhelming prospect.

There is such a huge number of tools, platforms and opportunities out there that it can be impossible to narrow down where to start.

Here are the 7 essential things we think every charity should have as part of their marketing arsenal.
A plan
Before you get started with all those fancy tools, do you know who you’re actually going to try and reach with …Read More

Getting started with AdWords

We’ve all gotta start somewhere. If you’ve found this blog, chances are you already know more than most. In this blog, we’re going to give a rundown of what AdWords is, how it works and how to get started. See you in the comments!

What is AdWords?
AdWords is Google’s advertising platform which lets advertisers pay to appear on search engine results pages (SERPs), YouTube, across the Google Display Network, as well as AOL search, Ask.com, and …Read More

An introduction to Twitter

Twitter is an online news and social media platform that enables people and organisations to share their thoughts and have discussions with other relevant Twitter users.

It is the third most popular social media platform in the UK with 20 million users, following Facebook and Youtube.

In this post we explain what Twitter is, how charities can benefit from using the social platform and have a look at some examples of charities already using Twitter …Read More

Charity Facebook ads that recruit donations, fundraisers and campaigners

What are Facebook ads?
Charity Facebook ads can reach people in their Facebook news feeds, on Instagram, in the right-hand sidebar of Facebook, and within articles viewed on Facebook.

There are loads of different ad formats available – from carousels for promoting a range of fundraising products or services, to video ads to grab people’s attention, and canvas ads for a full-screen experience.

Why should charities use Facebook ads?
Facebook ads are great for charities because:

they’re amazingly …Read More

5 ways to comply with Google’s new Ad Grant changes

Google has just announced an update to its rules on Google Ad Grants accounts.

There’s some good news, and some bad news (with good effects).
The headlines
There are three big changes:

Maximised conversions for all – that means bidding more than $2 for keywords.
A minimum click through rate – your account needs to average 5% now
Better keywords – no single keywords, no targeting other brands, no vague keywords

Changes kick in on 1 January 2018.
The details …Read More

The Top 30 Charity CEOs on Social Media 2017

Last night, we held the fifth annual Top 30 Charity CEOs on Social Media awards.

Zoe Amar and I cofounded the annual awards five years ago. Judges selected 30 charity leaders from over 100 nominated as the ones bringing the most transparency, personality and life to their organisations through their social media presences.

We also handed out awards to:

The Best Digital CEO
The Best Digital Leader
The Best Trustee on Social Media
The Best Leader …Read More

6 questions your charity should ask before running a campaign

Your charity is going to want to run a campaign at some point, whether it’s an ongoing effort to recruit more regular givers online, an awareness month or a one week brand campaign.

Be warned though – running a campaign takes lots of effort. So should you bother?

Here are 6 questions to ask to help you decide.

 1. Why are we doing it?
This might seem like a crazy obvious question to ask. But it’s worth asking.

Did …Read More

How to apply for the Google Ad Grant

What is the Google Ad Grant?
The Google Ad Grant (commonly known as Google Grants) is a $10,000 monthly in-kind advertising spend for Google AdWords that Google gives to registered charities and nonprofits.

That means charities registered with the scheme can advertise on the Google search results page for free. That in turn generates traffic to the charity’s website.
Who uses it?
Thousands of charities all over the world use the Google Ad Grant.

If you Google anything charity-related, you’ll …Read More

Nominate the best charity CEO on social media

Today marks the launch of the fifth annual Top 30 Charity CEOs on Social Media awards.

This is the biggest ever year for the awards. A panel of the great and the good will select 30 charity leaders as the ones bringing the most verve, passion and profile to their organisations through their social media presences.

We – that’s us and cofounder Zoe Amar Communications (read Zoe’s piece for the Guardian on the awards) – want shine a spotlight …Read More

Three things we do to support small charities

At Platypus Digital, we’re big believers in the power of small charities.

Few organisations can match the commitment and passion of a small group of people coming together around a common cause.

But that passion doesn’t always translate into being able to afford the service of an outside agency to reach more people and raise more money.

That’s why we do three things to support small charities.

Offer free consultancy
In partnership with the Small Charities Coalition, we offer free …Read More