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Google has just announced an update to its rules on Google Ad Grants accounts.
There’s some good news, and some bad news (with good effects).
There are three big changes:
Maximised conversions for all – that means bidding more than $2 for keywords.
A minimum click through rate – your account needs to average 5% now
Better keywords – no single keywords, no targeting other brands, no vague keywords
Changes kick in on 1 January 2018.
The details …Read More
Last night, we held the fifth annual Top 30 Charity CEOs on Social Media awards.
Zoe Amar and I cofounded the annual awards five years ago. Judges selected 30 charity leaders from over 100 nominated as the ones bringing the most transparency, personality and life to their organisations through their social media presences.
We also handed out awards to:
The Best Digital CEO
The Best Digital Leader
The Best Trustee on Social Media
The Best Leader …Read More
Your charity is going to want to run a campaign at some point, whether it’s an ongoing effort to recruit more regular givers online, an awareness month or a one week brand campaign.
Be warned though – running a campaign takes lots of effort. So should you bother?
Here are 6 questions to ask to help you decide.
1. Why are we doing it?
This might seem like a crazy obvious question to ask. But it’s worth asking.
Did …Read More