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At Platypus Digital, we’re big believers in the power of small charities.
Few organisations can match the commitment and passion of a small group of people coming together around a common cause.
But that passion doesn’t always translate into being able to afford the service of an outside agency to reach more people and raise more money.
That’s why we do three things to support small charities.
Offer free consultancy
In partnership with the Small Charities Coalition, we offer free …Read More
How many Twitter accounts do you follow that make you stop scrolling through your timeline as soon as you see them?
How many of them are charities?
Sometimes it seems non-NGO accounts are getting braver, brasher and bolder in their approach to social media. Politeness be damned – they know why they exist, and they’re calling out bad behaviour when they see it.
Accuse of them anything but being bland. And like it or not, their stance gets …Read More
We recently caught up with Amanda Neylon, former head of digital at Macmillan Cancer Support.
She had a pretty big digital team there.
But what would she do in your shoes? Here’s what someone who knows a huge amount of charity digital would do if she was you.
1. Improve your understanding of your audience
It’s important to understand your audiences so you are only doing things that will work for them. There is a massive,amount of things that everyone …Read More