Platypus Digital

What we do

We’re a London-based digital marketing agency.

We work with charities, social enterprises and other organisations doing great work.


Latest blog posts

PLATYPUS_blog like a boss

What to do when your boss doesn’t get digital

One of the big problems with digital marketing as a discipline is its relative newness.

It’s been around a few years, but nowhere near as long as communications, fundraising or finance. Disciplines like those have been around long enough that many senior leaders in charities cut their teeth on them.

Not so with digital. That’s often new to the top brass.

That often leads to heads of digital being managed by people without a background in …Read More

PLATYPUS_blog adwords

When your charity needs a paid AdWords account

If you run a Google Grants account, you’ll be loving all the free traffic it brings you. But sometimes, the limitations are just too, well, limiting.

To get around them, most big charities run paid AdWords accounts alongside their Grants account.

Should you do that too?
The signs to look out for
Some signs that it’s time to make the jump to a paid account include:

Seeing the words ‘Below first page bid’ on all the campaigns …Read More

PLATYPUS_blog digital transformation

Digital transformation – what does it even mean?

You can barely put your head out your front door at the moment without a passerby shouting something about how digital transformation is the hottest new trend. Everywhere we turn, it’s the big thing to do.

Hang on though. What does it even mean?

I recently tweeted that exact question. I wasn’t exactly inundated with replies (apart from Karl Wilding’s answer – that guy knows a thing or two). Which suggests that not everyone is actually sure …Read More


relate

“Working with Platypus has been a pleasure. They completely understood our brief from day one, used their deep understanding of digital marketing to attract new audiences, and shaped content that encouraged more people to access our online support.”

Head of Marketing

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