Platypus Digital

What we do

 

We help charities recruit regular givers and fundraisers, deliver top notch digital training and help them do better digital work.


Who we’ve worked with



Latest blog posts

5 Key Stats in Google Analytics And How To Improve Them

Google Analytics is an excellent tool for charities. It’s free (always important when you’re a non-profit and your budget is tight) and it can give you incredible insights into your web visitors.
Used correctly, you’ll gain valuable information about content that encourages people to volunteer or donate.
But it can be overwhelming. With so much information available to the user, how do you identify which statistics you should be paying attention to? And once you …Read More

6 Quick Wins For Google Ad Grants

If you’re a charity, you’re entitled to $10,000 a month of free advertising through Google Ad Grants. Hurray!

All that traffic sounds amazing, doesn’t it?

But there are conditions to your grant that can make it difficult to get the traffic you might be expecting.

Here’s how to get the best out of your Google Ad Grant.
1. Don’t go for the obvious keywords
Unless you have maximised conversions in place, you can only bid a maximum of …Read More

Why We’ve Banned Internal Emails And You Should Too!

We have a fun rule in the office.

Anyone who sends an email to another colleague has to donate £5 to a charity of the recipients choice.

It’s transformed the way we communicate with one another in such positive way that we’re encouraging everyone to do it.

 
Communication is the key
We trade in communications. It’s what we do. But we became aware that our communication with each other could do with some working on. When you’re busy, …Read More


Brilliant digital agency. We’ve worked with them on several projects, attended their training, and free webinars. All have been of an excellent standard. And they’re really nice people too!

Lynn Roberts Head of Digital & Innovation