Platypus Digital

What we do

We’re a London-based digital marketing agency.

We work with charities, social enterprises and other organisations doing great work.


Latest blog posts

PLATYPUS_blog online fundraising

Four things holding back online fundraising

Nearly half of charities are only receiving 20% of their donations online.

By comparison, only one in five SMEs get the same percentage of their payments online. One in three actually get all their payments online.

In other words, businesses are way better at accepting online payments than charities. Online fundraising is falling behind.

While business and charities are of course very different kettles of fish, it’s still an alarm bell.

What is holding online fundraising back?
Not enough resources
This …Read More

PLATYPUS_blog like a boss

What to do when your boss doesn’t get digital

One of the big problems with digital marketing as a discipline is its relative newness.

It’s been around a few years, but nowhere near as long as communications, fundraising or finance. Disciplines like those have been around long enough that many senior leaders in charities cut their teeth on them.

Not so with digital. That’s often new to the top brass.

That often leads to heads of digital being managed by people without a background in …Read More

PLATYPUS_blog adwords

When your charity needs a paid AdWords account

If you run a Google Grants account, you’ll be loving all the free traffic it brings you. But sometimes, the limitations are just too, well, limiting.

To get around them, most big charities run paid AdWords accounts alongside their Grants account.

Should you do that too?
The signs to look out for
Some signs that it’s time to make the jump to a paid account include:

Seeing the words ‘Below first page bid’ on all the campaigns …Read More


relate

"Working with Platypus has been a pleasure. They completely understood our brief from day one, used their deep understanding of digital marketing to attract new audiences, and shaped content that encouraged more people to access our online support."

Head of Marketing

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