Platypus Digital

What we do

 

We help charities recruit regular givers and fundraisers, deliver top notch digital training and help them do better digital work.Find out how we do it.


Who we’ve worked with



Latest blog posts

Twitter 101

An introduction to Twitter

Twitter is an online news and social media platform that enables people and organisations to share their thoughts and have discussions with other relevant Twitter users.

It is the third most popular social media platform in the UK with 20 million users, following Facebook and Youtube.

In this post we explain what Twitter is, how charities can benefit from using the social platform and have a look at some examples of charities already using Twitter …Read More

Charity Facebook ads that recruit donations, fundraisers and campaigners

What are Facebook ads?
Charity Facebook ads can reach people in their Facebook news feeds, on Instagram, in the right-hand sidebar of Facebook, and within articles viewed on Facebook.

There are loads of different ad formats available – from carousels for promoting a range of fundraising products or services, to video ads to grab people’s attention, and canvas ads for a full-screen experience.

 
Why should charities use Facebook ads?
Facebook ads are great for charities because:

they’re amazingly …Read More

5 ways to comply with Google’s new Ad Grant changes

Google has just announced an update to its rules on Google Ad Grants accounts.

There’s some good news, and some bad news (with good effects).
The headlines
There are three big changes:

Maximised conversions for all – that means bidding more than $2 for keywords.
A minimum click through rate – your account needs to average 5% now
Better keywords – no single keywords, no targeting other brands, no vague keywords

Changes kick in on 1 January 2018.
The details …Read More


“Working with Platypus has been a pleasure. They completely understood our brief from day one, used their deep understanding of digital marketing to attract new audiences, and shaped content that encouraged more people to access our online support.”

Catherine Allen Head of Marketing March 17, 2016

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