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From retargeting to carousel, Canvas and video ads, there are so many different ad formats and audience types on social media advertising, it can leave you totally baffled.
Here are the top things to try if you’re just starting out on Facebook ads.
Different Ad Formats
Standard ads consist of some text, a sole image and a call to action to click through to a website, but you should take advantage of the different formats available.
You …Read More
It’s finally happening. A year after Google gave us the new Adwords interface to try, they’re taking the old one off us and forcing us into modernity.
As of July 10th, you’ll no longer be able to flick between old Adwords and new Adwords. You’ll have to use the new one, whether you like it or not.
Most people don’t like change. But fear not! The new Adwords interface is reason to celebrate. Here’s why. …Read More
Digital breeds data
If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough.
If you look at Excel spreadsheets packed with every number that Google Analytics stores each month, you are tracking too much.
Here are the top metrics you should be tracking.
*Disclaimer – you might need a developer to do the technical jiggery-pokery that unlocks these numbers. But trust me, it is …Read More