Platypus Digital

What we do

 

We help charities recruit regular givers and fundraisers, deliver top notch digital training and help them do better digital work.


Who we’ve worked with

  • ZSL - let's work for wildlife
  • University of Oxford


Latest blog posts

5 things to try with your Facebook advertising

From retargeting to carousel, Canvas and video ads, there are so many different ad formats and audience types on social media advertising, it can leave you totally baffled.

Here are the top things to try if you’re just starting out on Facebook ads.
Different Ad Formats
Standard ads consist of some text, a sole image and a call to action to click through to a website, but you should take advantage of the different formats available.

You …Read More

By Caio Resende, pexels.com

How to navigate the new Adwords experience

It’s finally happening. A year after Google gave us the new Adwords interface to try, they’re taking the old one off us and forcing us into modernity.

As of July 10th, you’ll no longer be able to flick between old Adwords and new Adwords. You’ll have to use the new one, whether you like it or not.

Most people don’t like change. But fear not! The new Adwords interface is reason to celebrate. Here’s why. …Read More

Metrics: what to measure, and what to ignore

Digital breeds data
If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough.

If you look at Excel spreadsheets packed with every number that Google Analytics stores each month, you are tracking too much.

Here are the top metrics you should be tracking.

 

*Disclaimer – you might need a developer to do the technical jiggery-pokery that unlocks these numbers. But trust me, it is …Read More


Brilliant digital agency. We’ve worked with them on several projects, attended their training, and free webinars. All have been of an excellent standard. And they’re really nice people too!

Lynn Roberts Head of Digital & Innovation