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Twitter is an online news and social media platform that enables people and organisations to share their thoughts and have discussions with other relevant Twitter users.
It is the third most popular social media platform in the UK with 20 million users, following Facebook and Youtube.
Who uses Twitter?
Individuals, businesses and charities. 45% of adults online in the UK use Twitter.
How does Twitter benefit charities?
Twitter only allows messages of 280 characters to be posted …Read More
What are Facebook ads?
Charity Facebook ads can reach people in their Facebook news feeds, on Instagram, in the right-hand sidebar of Facebook, and within articles viewed on Facebook.
There are loads of different ad formats available – from carousels for promoting a range of fundraising products or services, to video ads to grab people’s attention, and canvas ads for a full-screen experience.
Why should charities use Facebook ads?
Facebook ads are great for charities because:
they’re amazingly …Read More
Google has just announced an update to its rules on Google Ad Grants accounts.
There’s some good news, and some bad news (with good effects).
There are three big changes:
Maximised conversions for all – that means bidding more than $2 for keywords.
A minimum click through rate – your account needs to average 5% now
Better keywords – no single keywords, no targeting other brands, no vague keywords
Changes kick in on 1 January 2018.
The details …Read More