Platypus Digital

What we do

 

We help charities recruit regular givers and fundraisers, deliver top notch digital training and help them do better digital work.


Who we’ve worked with

  • ZSL - let's work for wildlife
  • University of Oxford


Latest blog posts

4 essential elements of digital fundraising

Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before.

Is your charity set up to take full advantage of that?

Here are the four essential elements of raising money online.

 
1. A plan
You wouldn’t set on any journey without a map. So don’t embark on a programme of digital fundraising without an idea of what you’re going to do.

Make sure your plan covers:

Read More

5 Key Stats in Google Analytics And How To Improve Them

Google Analytics is an excellent tool for charities. It’s free (always important when you’re a non-profit and your budget is tight) and it can give you incredible insights into your web visitors.
Used correctly, you’ll gain valuable information about content that encourages people to volunteer or donate.
But it can be overwhelming. With so much information available to the user, how do you identify which statistics you should be paying attention to? And once you …Read More

6 Quick Wins For Google Ad Grants

If you’re a charity, you’re entitled to $10,000 a month of free advertising through Google Ad Grants. Hurray!

All that traffic sounds amazing, doesn’t it?

But there are conditions to your grant that can make it difficult to get the traffic you might be expecting.

Here’s how to get the best out of your Google Ad Grant.
1. Don’t go for the obvious keywords
Unless you have maximised conversions in place, you can only bid a maximum of …Read More


Brilliant digital agency. We’ve worked with them on several projects, attended their training, and free webinars. All have been of an excellent standard. And they’re really nice people too!

Lynn Roberts Head of Digital & Innovation