Latest blog posts
How many Twitter accounts do you follow that make you stop scrolling through your timeline as soon as you see them?
How many of them are charities?
Sometimes it seems non-NGO accounts are getting braver, brasher and bolder in their approach to social media. Politeness be damned – they know why they exist, and they’re calling out bad behaviour when they see it.
Accuse of them anything but being bland. And like it or not, their stance gets …Read More
We recently caught up with Amanda Neylon, former head of digital at Macmillan Cancer Support.
She had a pretty big digital team there.
But what would she do in your shoes? Here’s what someone who knows a huge amount of charity digital would do if she was you.
1. Improve your understanding of your audience
It’s important to understand your audiences so you are only doing things that will work for them. There is a massive,amount of things that everyone …Read More
Nearly half of charities are only receiving 20% of their donations online.
By comparison, only one in five SMEs get the same percentage of their payments online. One in three actually get all their payments online.
In other words, businesses are way better at accepting online payments than charities. Online fundraising is falling behind.
While business and charities are of course very different kettles of fish, it’s still an alarm bell.
What is holding online fundraising back?
Not enough resources
This …Read More